The Spinoff
New Zealand news site From Wikipedia, the free encyclopedia
The Spinoff is a New Zealand online magazine and news website that was founded in 2014. It is known for current affairs coverage, political and social analysis, and cultural commentary. It earns money through commercial sponsorship and subscriptions.[2] The business is owned by its founder and former editor Duncan Grieve and his wife Nicola.[2][3]
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Screenshot of The Spinoff's front page | |
Type of site | Online magazine |
|---|---|
| Available in | English |
| Founder(s) | Duncan Greive |
| Editor | Madeleine Chapman |
| CEO | Amber Easby |
| URL | www |
| Commercial | Yes |
| Launched | 10 September 2014[1] |
Business model and content
Summarize
Perspective
The Spinoff began as a TV blog sponsored by the streaming platform Lightbox: it has expanded to a multi-platform news site that also publishes current affairs newsletters, podcasts and online video series. 'Spinoff Members', offering a range of benefits to subscribers, was launched in 2019.[4] The Spinoff and the New Zealand Herald started sharing journalism and content in July 2020.[5]
"Our business model is partnership and sponsorship and we make it clear when our content is funded in that way. When our journalists are not writing for a partner, they are writing whatever they want. We give them implicit license because they know what makes good content and we know what our audience is interested in", Greive told business journalist Tash McGill.[6]
During the COVID-19 pandemic in 2020–21, The Spinoff began working with the World Health Organization (WHO), after a WHO communications officer saw their series of widely shared COVID-19 public health illustrations. These were part of a series of pieces explaining COVID-19, in a collaboration between cartoonist Toby Morris and the microbiologist Dr Siouxsie Wiles. The Spinoff released the pair's COVID illustrations and animations to Wikimedia Commons, where they have been picked up by public health services around the world. The illustrations have been published in te reo Māori and English by The Spinoff.[7][8]
In 2019, The Spinoff received funding from Creative New Zealand to commission articles on contemporary New Zealand art and artists.[9] The art section is edited by New Zealand critics Mark Amery and Megan Dunn.[10]
In November 2024, the publication proposed cutting four staff roles as part of cost-cutting moves.[11]
In December 2024, The Spinoff reported that media company Stuff's owner Sinead Boucher was planning to restructure her company into two separate businesses: the online-oriented Stuff Digital Limited (which would consist of the social media platform Neighbourly, ThreeNews and its podcasts) and Masthead Publishing (which would consist of its newspaper brands including The Post, The Press and the Waikato Times).[12] In late March 2025, The New Zealand Herald reported that Stuff had threatened legal action against The Spinoff for covering the restructuring.[13]
Staff and contributors
Some of the New Zealand journalists, staff writers, authors, political figures, academics, scientists and illustrators whose work has appeared in The Spinoff:
The Spinoff TV
The Spinoff TV was a television show that covered current affairs, pop culture, and media. It was created as a collaboration between The Spinoff and MediaWorks[14] and hosted by Alex Casey and Leonie Hayden. It aired on Three, premiering on 22 June 2018.[15] The final episode aired on 5 October 2018.[16] Its first season had 16 episodes. It was not renewed for a second season.
References
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