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Australian magazine From Wikipedia, the free encyclopedia
The Lone Hand was a monthly Australian magazine of literature and poetry published between 1907 and 1928. The magazine was based in Sydney.[1]
Cover of the July 1907 edition | |
| Former editors | |
|---|---|
| Categories | Literature and poetry |
| Frequency | Monthly |
| Founder | |
| Founded | 1907 |
| First issue | May 1907 |
| Final issue | February 1928 |
| Country | Australia |
| Based in | Sydney |
The Lone Hand was founded in 1907 by J. F. Archibald and Frank Fox as a monthly Australian magazine of literature and poetry as a sister magazine to The Bulletin.[1] It was modelled on The London Strand.[2] Originally, Archibald had wanted the name Lone Hand for what became The Bulletin.[2] Once the magazine was established, Archibald had little to do with its running.[3] It tended to echo the themes of The Bulletin; Australian individuality and mateship, and support for the White Australia Policy.
In common with The Bulletin, contributions from the public were solicited and paid for at the 'going rate'. A remarkable innovation was a prize offered to readers who found errors (including typos) in advertisements and contributions.[1] It also sponsored the first Australian beauty contest in 1908 (after a challenge by the Chicago Tribune), and featured columns by celebrities.[2]
The Lone Hand was an initial success. The first issue in May 1907 sold out its print run of 50,000 copies in three days; the second issue sold out in one.[2] But two years later, faced with falling circulation and advertising revenue, mostly due to competition from overseas magazines, Fox instituted radical changes, adding a women's section and fashion photography.[4] The price of the magazine was also dropped from 1 shilling to 6 pence, and the language used in its editorials was softened to engage a broader audience. In 1914, links with The Bulletin were cut. By 1919 the magazine was being published in a larger format, with more articles on higher quality paper. However, when the price was adjusted again to 9 pence, circulation dropped and continuing the production became unsustainable. February 1928 was the last issue published.[1]
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Major contributors included:
Editors were:[1]
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