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The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Nestlé in 2021.[2]
 | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1971 |
| Headquarters | Ronkonkoma, New York, U.S. |
Key people | Paul Sturman, CEO |
| Products | Nutritional supplements |
| Revenue |  $3 billion (2013) |
| Owner | Nestlé |
Number of employees | 13,000[1] |
| Website | www |
It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995.[citation needed] It then changed its name back to Nature's Bounty Co. in 2016.[3] It changed to its current name, the Bountiful Company, in January 2021.[4]
The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty.
The company was publicly traded until 2010, when the Carlyle Group acquired it for $3.8 billion.[5]
As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer.[6] It considered selling the company amid growing interests from China,[7] or an IPO early 2017.[8]
In 2017, the Carlyle Group sold a majority stake in the company to Kohlberg Kravis Roberts.[9][10]
In 2021, the company was acquired by Nestlé for $5.75 billion.[11][12][13]
The Bountiful Company owns a wide variety of brands including:
- American Health
- Balance Bar
- Best Bar Ever, Inc.[14]
- Body Fortress
- DeTuinen
- Dr.Organic (Organic Doctor in the U.S.) [15]
- Ester-C
- Good 'n Natural
- Home Health
- MET-Rx
- Natural Wealth
- Nature's Bounty
- Osteo Bi-Flex
- Physiologics
- Pure Protein
- Puritan's Pride
- Rexall
- SiSU
- Solgar
- Sundown Naturals
A 2011 Consumer Reports investigation found fish-oil supplements that contained, "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty."[16]
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