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"Taki Taki" is a song by French-Algerian DJ and record producer DJ Snake, featuring American singer Selena Gomez, Puerto Rican singer Ozuna, and Dominican-American rapper Cardi B. The song was released on 28 September 2018 as the second single from DJ Snake's second studio album Carte Blanche (2019).[2] It was written and arranged by Bava (aka Ava Brignol), Belcalis Almanzar, Jorden Thorpe, Juan Carlos Ozuna Rosado, Juan G. Rivera, Max Borghetti, Selena Gomez, Vicente Saavedra, William Grigahcine. Ozuna opens the moombahton and reggaetón song in Spanish, while Cardi B and Gomez follow in both English and Spanish.
| "Taki Taki" | ||||
|---|---|---|---|---|
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| Single by DJ Snake featuring Selena Gomez, Ozuna and Cardi B | ||||
| from the album Carte Blanche | ||||
| Language |
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| B-side | "Magenta Riddim"[1] | |||
| Released | 28 September 2018 | |||
| Recorded | 2018 | |||
| Genre | ||||
| Length | 3:32 | |||
| Label | ||||
| Songwriter(s) |
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| Producer(s) | DJ Snake, STANY | |||
| DJ Snake singles chronology | ||||
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| Selena Gomez singles chronology | ||||
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| Ozuna singles chronology | ||||
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| Cardi B singles chronology | ||||
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| Music video | ||||
| "Taki Taki" on YouTube | ||||
The song's music video, directed by Colin Tilley, was released on 9 October 2018 and features the four artists and several dancers inside of an ancient temple ruin within a volcano. The single reached number one in sixteen countries (including Argentina, Portugal and Spain), several of which were outside the Hispanophone market. It received a Diamond certification in France, went quadruple Platinum in the US, and won nine music awards. "Taki Taki" made Cardi B the first female rapper to top the Spotify Global chart,[3] extended her record as the first female rapper with multiple billion-streamers on the platform,[4] and made Ozuna the artist with the most one billion-view videos on YouTube.[5] It has amassed over two billion views on the platform as well as 1.5 billion streams on Spotify.[6]
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In July 2018, Cardi B confirmed a collaboration with DJ Snake, Ozuna and a third mystery guest.[7] The following month, Selena Gomez and Cardi B teased a behind-the-scenes look at the song's music video shoot, which was filmed in Los Angeles.[8][9] On 17 September 2018, DJ Snake announced the release date.[10]
"Taki Taki", a reference to percussion and drum beats, is classed primarily as a moombahton and reggaetón song.[11][12][13] The whistle sample (in the hook) is from Sounds of KSHMR Vol.2. The track runs for three minutes and thirty-two seconds. Ozuna opens the track and provides the chorus, while Cardi B and Gomez follow, performing in English and Spanish.[12][14]
Lyrically, the song sees Ozuna expressing his style of seduction, inviting his love interest to dance and interpreting what the other is thinking.[15]
Sheet music for "Taki Taki" showed the key of C♯ minor in common time with a fast tempo of 96 beats per minute.[16]
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The music video for "Taki Taki" premiered on 9 October 2018 on DJ Snake's YouTube channel. The video was directed by Colin Tilley. A short teaser clip was shown at the 2018 American Music Awards.[17] The video is set in a post-apocalyptic world.[18] The clip transitions with various landscapes showing the quartet together with a volcano in the background and in the solo scenes. These scenes include DJ Snake out in the storm near a Range Rover, Ozuna in a women-filled pit, Cardi B wearing a black bodysuit covered by a black cape accompanied by dancers, and Gomez in a green monochromatic outfit in the forest.[19][20] It became the fifth fastest video of 2018 to reach 100 million views, and ranked among the top 10 fastest overall.[21] "Taki Taki" made Ozuna the artist with the most 1 billion-view videos on YouTube, with over seven videos.[5] As of August 2022, the video has received over 2.3 billion views on YouTube.[22]
A pixel video for "Taki Taki" was released on 11 December 2018 on YouTube, which featured animated pixel versions of the four artists dancing in various backgrounds.[23] The lyrics "Booty explota como nagasaki" (Booty blows up like Nagasaki) was criticized by Japanese media for belittling the atomic bombing of Nagasaki and the experience of its survivors.[24][25] The lyrics were changed to "Booty explota como saki saki" (Booty blows up like saki saki), as requested by Universal Music LLC.[26] This change in the lyrics was made in the official video.
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In the United States, "Taki Taki" debuted at number one on the Hot Latin Songs, where Ozuna replaced himself at the top with "Te Boté", while bowing at number 27 on the Billboard Hot 100.[27] It eventually reached number 11 on the Hot 100 during its fourth week.[28] It became Gomez's 16th consecutive top 40 entry on the Hot 100, the longest active run of any artist.[29] In the US Latin Airplay chart, it became the first number one for both DJ Snake and Gomez, the eighth for Ozuna and third for Cardi B.[30]
In addition, "Taki Taki" reached number one in Argentina, Bolivia, Colombia, the Dominican Republic, El Salvador, Greece, Guatemala, Honduras, Israel, Nicaragua, Panama, Peru, Portugal, Spain and Venezuela; the song also reached the top 10 in Belgium, Canada, Chile, Costa Rica, the Czech Republic, Denmark, Ecuador, France, Germany, Hungary, Italy, Malaysia, the Netherlands, Paraguay, the Philippines, Romania, Singapore, Slovakia, Sweden and Switzerland; as well as the top 20 in Austria, Finland, Ireland, Lebanon, New Zealand, Norway, the United Kingdom and the United States.
The song had a strong international impact, reaching the top of the Spotify Global 50 chart where it has stayed for over four weeks. This made Cardi B the first female rapper to achieve such a feat.[3] It became DJ Snake's third song to reach a billion streams on Spotify, as well as Cardi's third and Gomez's and Ozuna's first.[31] Cardi B extended her record as the first female rapper with multiple billion-streamers.[4] As of November 2018, the song has reached number one on the official charts of 15 countries and the top 10 of 33 countries around the world.
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Ozuna and Cardi B performed the song together live for the first time at the Dominican Republic's Electric Paradise Festival on 22 December 2018.[32] Ozuna also performed the song at the 2019 Premios Lo Nuestro.[33] On 15 March 2019, he performed the song as part of a medley with "Baila Baila Baila" on The Tonight Show Starring Jimmy Fallon. The only time in which all four artists—DJ Snake, Ozuna, Cardi B and Selena Gomez—took to the stage together was during DJ Snake's set at the 2019 Coachella Valley Music and Arts Festival in Indio, California, much to the audience’s excitement. Ozuna featured the song during his headlining set and livestreamed performance at the Viña Del Mar International Song Festival, in Valparaíso, Chile, on 28 February 2020.[34] He also performed the song during the Celebrating America inauguration special in 2021.[35]
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| Year | Award | Category | Result | Ref. |
|---|---|---|---|---|
| 2019 | Billboard Music Awards | Top Latin Song | Nominated | [36] |
| Top Dance/Electronic Song | Nominated | |||
| Billboard Latin Music Awards | Hot Latin Song of the Year | Nominated | [37] | |
| Hot Latin Song of the Year, Vocal Event | Nominated | |||
| Digital Song of the Year | Nominated | |||
| El Premio ASCAP | Winning Song | Won | [38] | |
| iHeartRadio Music Awards | Best Music Video | Nominated | [39] | |
| iHeartRadio Remix Awards | Best Remix in Latin | Nominated | [40] | |
| MTV Video Music Awards | Best Dance | Nominated | [41] | |
| Latin American Music Awards | Song of the Year | Won | [42] | |
| Favorite Song — Urban | Won | |||
| Lo Nuestro Awards | Crossover Collaboration of the Year | Won | [43] | |
| LOS40 Music Awards | LOS40 Global Show Award | Nominated | [44] | |
| MTV Millennial Awards | Music-ship of the Year | Won | [45] | |
| MTV Millennial Awards Brazil | Global Hit | Nominated | [46] | |
| NRJ DJ Awards | Club Hit of the Year | Nominated | [47] | |
| Premios Juventud | This Is a BTS (Best Behind the Scenes) | Won | [48] | |
| Prêmio Jovem Brasileiro | Me Gusta | Nominated | [49] | |
| Tu Música Urban Awards | Urban Pop Song | Nominated | [50] | |
| 2020 | BMI Latin Awards | Contemporary Latin Song of the Year | Won | [51] |
| Most-Performed Songs of the Year | Won |
- Digital download[52]
- "Taki Taki" – 3:32
- CD single[1]
- "Taki Taki" – 3:33
- "Magenta Riddim" – 3:15
Weekly charts |
Monthly charts
Year-end charts
Decade-end charts
|
| Region | Certification | Certified units/sales |
|---|---|---|
| Australia (ARIA)[179] | 2× Platinum | 140,000‡ |
| Austria (IFPI Austria)[180] | Platinum | 30,000‡ |
| Belgium (BEA)[181] | Platinum | 40,000‡ |
| Brazil (Pro-Música Brasil)[182] | 4× Diamond | 640,000‡ |
| Canada (Music Canada)[183] | 3× Platinum | 240,000‡ |
| Denmark (IFPI Danmark)[184] | Platinum | 90,000‡ |
| France (SNEP)[185] | Diamond | 333,333‡ |
| Germany (BVMI)[186] | Platinum | 400,000‡ |
| Italy (FIMI)[187] | 2× Platinum | 100,000‡ |
| Mexico (AMPROFON)[188] | 3× Platinum+Gold | 210,000‡ |
| New Zealand (RMNZ)[189] | 2× Platinum | 60,000‡ |
| Norway (IFPI Norway)[190] | 2× Platinum | 120,000‡ |
| Poland (ZPAV)[191] | 3× Platinum | 150,000‡ |
| Portugal (AFP)[192] | 3× Platinum | 30,000‡ |
| Spain (PROMUSICAE)[193] | 3× Platinum | 120,000‡ |
| United Kingdom (BPI)[194] | Platinum | 600,000‡ |
| United States (RIAA)[195] | 4× Platinum | 4,000,000‡ |
|
‡ Sales+streaming figures based on certification alone. | ||
| Region | Date | Format | Label | Ref. |
|---|---|---|---|---|
| Various | 28 September 2018 | Geffen | [2] | |
| Italy | 12 October 2018 | Contemporary hit radio | Universal | [196] |
| United Kingdom | 19 October 2018 | [197] | ||
| United States | 6 November 2018 | Interscope | [198] | |
| Germany | 30 November 2018 | CD single | Geffen | [1] |
- List of Airplay 100 number ones of the 2010s
- List of Billboard Hot Latin Songs and Latin Airplay number ones of 2018
- List of Billboard Hot Latin Songs and Latin Airplay number ones of 2019
- List of number-one singles of 2018 (Spain)
- List of Billboard Argentina Hot 100 number-one singles of 2018
- List of airplay number-one hits of the 2010s (Argentina)
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