Suretone Records

Suretone Records^[1] is an American record label established in 2006 as a joint venture by Jordan Schur, former CEO of Geffen Records,^[2] and Interscope Records,^[3] to release alternative rock music.^[4][5] Several high-profile bands such as Weezer, The Cure, Rooney, New Found Glory and Angels and Airwaves remained on Geffen and carried the Suretone imprint.^[4][6]

Suretone Records
Parent company	Universal Music Group (2006–2010) Independent (2016–present)
Founded	2006 (2006)
Founder	Jordan Schur
Distributor(s)	Interscope Geffen A&M (United States) Polydor Records (United Kingdom) ADA (Relaunch)
Genre	Alternative rock, emo, rap rock, metal
Country of origin	United States
Location	Los Angeles, California
Official website	suretone.com

The label shut down in 2010 after the failures of albums by Chris Cornell and Shwayze. In 2016, the Suretone label returned with distribution through the Alternative Distribution Alliance.

Artists

Present

• Ded
• Limp Bizkit
• Sayyi

Past

• Angels & Airwaves
• The Black Angels
• Collective Soul
• Chris Cornell
• The Cure
• Drop Dead, Gorgeous
• Eastern Conference Champions
• From First to Last
• Goodbye June
• Headway
• Manic
• Meriwether
• New Found Glory
• The Pink Spiders
• Ryan Adams
• Santana
• Sarah Davidson
• Shwayze
• Twin Limb
• ZZ Top

References

1. "Jordan schur in partnership with interscope records launches suretone records - umg". UMG. Retrieved 2016-01-23.
2. Leeds, Jeff (2006-03-14). "President of Geffen Records Is Leaving to Start New Label". The New York Times. ISSN 0362-4331. Retrieved 2023-10-07.
3. Newman, Melinda (25 Mar 2006). "Geffen Shuffle: Fair In, Shur Gets New Label Shot". Billboard. Vol. 118, no. 12. Nielsen Business Media. pp. 5–6.
4. Gallo, Phil (2006-03-14). "Schur rolls with rock label". Variety. Retrieved 2023-10-07.
5. Duhigg, Charles (2006-03-15). "Universal Music Forms Suretone Records". Los Angeles Times. Retrieved 2023-10-07.
6. Billboard Staff (2007-02-20). "Suretone Taps P2Ps". Billboard. Retrieved 2023-10-07.