Super Greg

Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999.^[1]^[2] The campaign launched with a one-page website (www.supergreg.com)^[3] and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.

Super Greg was portrayed by Sacha Baron Cohen.^[4] Super Greg might have contained inspirational elements in creating his next persona, Ali G.

Super Greg was a site in a set of 3 sites, they were:

They were all teasers for a campaign for Lee Jeans. After the campaign the sites directed to Lee Jeans.

References