Sukumarudu

Sukumarudu is a 2013 Indian Telugu-language romantic drama film directed by G. Ashok and produced by K. Venugopal's Sri Soudhamini Creations. The film stars Aadi in the title role alongside Nisha Aggarwal and Bhavna Ruparel. Krishna and Sharada appear in guest roles. Music is composed by Anup Rubens. The film was theatrically released on 10 May 2013.

Sukumaruu
Film poster
Directed by	G. Ashok
Produced by	K. Venugopal
Starring	Aadi Nisha Aggarwal Bhavna Ruparel
Cinematography	Sai Sriram
Edited by	Prawin Pudi
Music by	Anup Rubens
Production company	Sri Soudhamini Creations
Release date	10 May 2013 (2013-05-10)
Running time	172 minutes
Country	India
Language	Telugu

Plot

The story is about Sukumar (Aadi), a rich, young guy who lives abroad. His family lives back home in a beautiful village. Sukumar comes back because of property. There is Sankari (Nisha Aggarwal), a beautiful girl waiting to fall in love. Sukumar faces difficulty from a few family members, and what follows is how he manages to win hearts (and property).

Cast

• Aadi as Sukumar
• Nisha Aggarwal as Sankari
• Bhavna Ruparel as Devaki
• Krishna
• Sharada
• Srinivas Avasarala as ANR
• Rao Ramesh as SVR
• Brahmanandam
• Gollapudi Maruti Rao
• Ajay
• Raghu Karumanchi

Production

Casting

Initially Siddharth was approached to play the main protagonist the film.^{[citation needed]} Aadi, the son of veteran Telugu actor Sai Kumar, who had already two decent hits Prema Kavali and Lovely was roped in.^{[citation needed]} Nisha Aggarwal, the younger sister of prominent Telugu actress Kajal Aggarwal, who had given good performances in her earlier films Yemaindi Ee Vela and Solo, was roped in as the female lead and Bhavna Ruparel was also roped in as the female lead.^{[citation needed]}

Filming

Adi's Sukumarudu Movie Audio Launch was held in Hyderabad on 31 March 2013 .^[1][2] The launching of the shooting of the film began at Ramanaidu studios in Hyderabad on 23 May 2012. Sreenu Vaitla gave the first clap. K S Rama Rao and Bellamkonda Suresh switched the camera on.^[3] Later the shooting was shifted to Ramoji film city where key scenes featuring Aadi and Nisha were shot. In August, it was reported that The film is being made with a big star cast of 54 artists, the film completed 60% of shot in 2 schedules. The producers stated that the Schedule would start from 24 October and would be completed or on nearly 9 November and the film would be Released in December after the completion of its patchwork in November.^[4]

Release

The movie was awarded a U/A Certificate by The Central Board of Film Certification on 4 May 2013. The movie is slated for a worldwide release on 10 May 2013.^{[citation needed]}

Soundtrack

Sukumarudu
Soundtrack album by Anup Rubens
Released	31 March 2013
Recorded	2012–2013
Genre	Feature film soundtrack
Length	28:21
Language	Telugu
Label	Aditya Music
Producer	Anup Rubens
Anup Rubens chronology
Gunde Jaari Gallanthayyinde (2013) Sukumarudu (2013) Autonagar Surya (2013)

The music was composed by Anoop Rubens. The audio was launched on 31 March 2013 at Novatel Hotel in Hyderabad.^{[citation needed]} Aditya Music won the audio rights of this film.^{[citation needed]} The audio got positive response.^{[citation needed]}

Track listing

No.	Title	Lyrics	Singer(s)	Length
1.	"Tongi Tongi (Club Mix)"	Balaji	Vijay Prakash	03:23
2.	"Manasuna Veyyi"	Balaji	Vijay Prakash	04:05
3.	"Sukumarudu"	Balaji	Raja Hasan, Rajesh, Dhanunjay Seepana, Manju, Ramya, Pradeepthi	04:09
4.	"Manasuna Nuvvele"	Rambhatla	Anjana Sowmya	04:44
5.	"Tongi Tongi"	Kandikonda	Suchitra & Ramki	03:31
6.	"Neelakashamlo"	Sri Mani	Shreya Ghoshal	04:25
7.	"O Baby Naa Lokam"	Sri Mani	Anoop Rubens, Chorus	04:04
Total length:				28:21

Reception

Sushil Rao of The Times of India gave the film 3 out of 5.^[5] Both Business Standard and News18 India gave the film 1 out of 2 and 2.5 out of 5 quoting "The film turns cheerful after the arrival of the protagonist in the village, but the overall presentation gets melodramatic and, therefore, it fails to engage the audience throughout."^[6][7] NDTV praised Aadi's dance moves but criticized it emotional scenes.^[8]