Suavitel

Suavitel is a Mexican brand of fabric softener marketed by Colgate-Palmolive. In some countries it is also known as Softlan, Soflan or Soflan-Suavitel.

Suavitel

Product type	fabric softener
Owner	Colgate-Palmolive
Country	Mexico
Introduced	1970; 55 years ago (1970)
Related brands	Downy, and Snuggle
Markets	United States, Canada, Mexico, Argentina, Puerto Rico, Spain, Chile, Colombia, Dominican Republic, Peru, Venezuela, Ecuador, Bolivia, Uruguay, Germany, Guatemala, Costa Rica, Belize, Honduras, Panama, El Salvador, Nicaragua, and Brazil
Website	https://www.suavitel.com/en-us/

History

In the 1970s, Colgate-Palmolive Mexico experienced one of its most important moments, when the economic phenomenon known as the “Mexican Miracle” influenced the growth of the economy. As a result, new productive branches emerged within the company. With diversification underway, the company launched liquid cleansers, creams for skin care, the first shampoo for delicate clothes, and the first fabric softener in Mexico, known as Suavitel.

As of 2003, Suavitel had 60% of the Mexican fabric softener market.^[1] In 2009, the brand launched "Suavitel Adiós al Planchado" (in English, Suavitel Goodbye to Ironing).^[2]