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Marvel Comics imprint From Wikipedia, the free encyclopedia
Star Comics was an imprint of Marvel Comics that began in 1984 and featured titles that were aimed at child readers and were often adaptations of children's television series, animated series or toys.[1] The last comic published under the imprint featured a May 1988 cover date, although the Star Comics Magazine continued through December 1988. Some of the titles continued after that, being published directly by Marvel. Several of the original titles consciously emulated the house writing and visual style of then-recently defunct Harvey Comics titles such as Richie Rich.
The logo used for the Star Comics label. | |
| Founded | 1984 |
|---|---|
| Defunct | 1988 |
| Headquarters location | New York City, New York, United States |
| Key people |
|
| Publication types | Comic books |
| Fiction genres | |
| Owner(s) | Marvel Entertainment Group, Inc. |
The imprint's signature titles were Peter Porker, The Spectacular Spider-Ham and Heathcliff, its longest running title. The imprint was also known for its Star Wars titles, Droids and Ewoks (based on the animated television series).[2] Artists working on the line include Warren Kremer[3] and Howard Post.[4]
For a number of years the industry had benefited from an "age stepladder" whereby comics readers could ascend naturally from children's titles by Gold Key Comics (Disney and Looney Tunes licensee) and Harvey, upward to the Archie Comics titles for preteens, and finally graduating to the Marvel and DC titles for teens and older readers or to independent comics. When Gold Key and other children's comic publishers went out of business, both Marvel and DC began exploring ways to fill that missing step on the reading ladder.[3] In 1983, Gold Key ended its licensed kids' lines.[3]
Marvel had never published a successful children's line,[3] although prior to the existence of the Star imprint, they had released a few miniseries based on licensed toy and cartoon properties, such as Rom The Spaceknight, The Smurfs, and Starriors. In 1977, Marvel had also published several licensed Hanna-Barbera titles including Dynomutt, The Flintstones, Scooby-Doo, Yogi Bear, and Laff-a-Lympics.[5] In 1983, Marvel also published a one-shot, Marvel Tails, in which Spider-Ham debuted.[6]
By the early 1980s, Marvel Comics was in negotiations with Harvey Comics to assume publication of some of their characters. Harvey editor Sid Jacobson, along with the other Harvey staff, were interviewed by Mike Hobson, Marvel's group vice-president of publishing (de facto publisher). As part of the process, Jacobson created several new characters which were well received by Hobson and effectively sealed the deal. Marvel Editor-in-Chief Jim Shooter appointed editor Tom DeFalco as Executive Editor to coordinate with the Harvey staff, who were hired by Marvel. On the day Marvel was set to take over the Harvey publications, Harvey Comics pulled out of the deal due to an internal disagreement among the Harvey brothers. Harvey would cease publishing their comics in 1982.[3] With the loss of the Harvey characters, the Marvel staff reevaluated their publishing plan and decided that their new line of all-age comics would be published under a different imprint name.[3]
Star Comics was the name selected early on in the revamp of the publishing plan. The first comic published was the first issue of a three-issue movie adaptation of The Muppets Take Manhattan, in July 1984.[3] Marvel’s existing titles, based on licensed toy lines such as G.I. Joe: A Real American Hero and Transformers, remained under the Marvel banner.
The ongoing titles did not appear in stores until five months later and were launched over a two-month period with three original and six licensed titles. Fraggle Rock, Heathcliff, Planet Terry and Strawberry Shortcake were released in the first month while The Ewoks, Get Along Gang, Muppet Babies, Royal Roy and Peter Porker, the Spectacular Spider-Ham followed in the second month. Top Dog and Wally the Wizard were also early Star comic titles.[3]
In late 1985, Harvey Comics sued Marvel for copyright infringement, claiming that Royal Roy was a blatant copy of Richie Rich.[7] Thus, the title was canceled after six issues due to this similarity.[3]
Millie the Model, who had starred in her own title in 1945, during Marvel's Timely Comics era, and ran until 1973, appeared in a spin-off mini-series titled Misty starred Millie's niece Misty Collins.[8] Marvel Productions' animated series were sourced for Star Comics titles including Defenders of the Earth and Inhumanoids.[9]
The lines' two Star Wars titles crossed over in Droids #4 and Ewoks #10.[10]
At the end of 1987, Marvel dissolved the Star imprint and absorbed several Star titles under the main Marvel banner and continued to license new properties, such as ALF, Captain Planet and Police Academy.[5] Some of the Marvel-owned original characters (Top Dog, Planet Terry, Royal Roy and Wally Wizard) have since been seen in various Marvel titles such as X-Babies, and Drax.[11]
Additionally, three Star Comics series were planned yet never published:
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