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StarTimes GO is an African integrated e-shopping platform created by the media group StarTimes.[1]
StarTimes GO operates three retail models (TV shopping, Online shopping and Phone-call shopping) that are integrated into a single platform.[2]
StarTimes GO was launched during the COVID-19 pandemic in Uganda and Kenya as a home shopping service combining a television show, an online shopping platform and a call center service to offer StarTimes subscribers a safe way to do their shopping without having to leave their home.[1]
Quickly, StarTimes GO expanded to neighboring countries and by September 2020 the service was available in 11 sub-Saharan African countries (Uganda, Kenya, South Africa, Zambia, Tanzania, Nigeria, Rwanda Mozambique, Ghana, Côte d'Ivoire and Democratic Republic of the Congo).[3]
On 1 September 2020, StarTimes officially launched the StarTimes GO TV channel as a free-to-air shopping channel in Uganda, Kenya and Nigeria.[4]
The platform currently sells electronic products as well as daily commodities.[5]
Products are introduced through the TV shows and can be ordered through StarTimes online platform and call center. The products are delivered directly to the consumer.[5]
| Country | Channel Number |
|---|---|
| Uganda | DTH-002
DTT-203 |
| Kenya | DTH-002
DTT-002 |
| Nigeria | DTH-002
DTT-002 |
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