Sponsor (Korean: 스폰서; RR: Seuponseo)[3] is a 2022 South Korean television series starring Lee Ji-hoon, Han Chae-young, Ji Yi-soo and Koo Ja-Sung.[4][5] The drama is described as another Penthouse.[6] It was scheduled to premiere on iHQ on November 29, 2021 but postponed to February 2022 with a plan to simultaneous air on MBN along with iHQ.[7] It premiered on MBN simultaneously with iHQ from February 23, 2022.[8]
Quick Facts Also known as, Genre ...
| Sponsor |
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 Promotional poster |
| Also known as | Desire |
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| Genre | |
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| Created by | iHQ[1] |
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| Written by | (formerly, Park Kye-Hyung) |
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| Directed by | Lee Cheol (formerly, Kwak Ki-won) |
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| Music by | Hong Seung-hyun (Fara Effect) |
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| Country of origin | South Korea |
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| Original language | Korean |
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| No. of episodes | 12 |
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| Executive producers | - Park Jong-jin
- Heo Hwan
- Jeong Jin-yong
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| Producer | |
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| Running time | 55 minute |
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| Production company | Victory Contents[2] |
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| Network | iHQ Drama, MBN |
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| Release | February 23 (2022-02-23) –
April 6, 2022 (2022-04-06) |
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A romance thriller between four men and women running like a runaway locomotive toward different desires, including success, revenge, children and love.
Development
- Originally, the series title was Desire, but the title was changed to Sponsor as the director was changed from PD Kwak Ki-won to PD Lee Cheol. The writer was also changed to Han Hui-Jeung.[19][20]
- President Park Jong-jin told iHQ, “The series is very realistic because it is based on a true story.[21]
- The drama is the first project of the new channel.
More information Ep., Original broadcast date ...
Average TV viewership ratings (nationwide)
| Ep. |
Original broadcast date |
Average audience share
(Nielsen Korea)[22] |
|---|
| 1 |
February 23, 2022 |
1.2% |
| 2 |
February 24, 2022 |
1.4% |
| 3 |
March 2, 2022 |
1.1% |
| 4 |
March 3, 2022 |
1.2% |
| 5 |
March 10, 2022 |
1.2% |
| 6 |
March 16, 2022 |
0.9% |
| 7 |
March 17, 2022 |
0.9% |
| 8 |
March 23, 2022 |
0.5% |
| 9 |
March 24, 2022 |
1.2% |
| 10 |
March 30, 2022 |
0.5% |
| 11 |
March 30, 2022 |
0.9% |
| 12 |
April 6, 2022 |
0.931% |
- In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
- This drama airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC and EBS).
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Yoon Seong-Yeol (November 26, 2021). "'스폰서' 첫 방송 연기..내년 2월 MBN과 동시 편성 논의 [공식]" [The first broadcast of 'Sponsor' is postponed.. Discussion of simultaneous programming with MBN in February of next year [Official]]. Star News (in Korean). Naver. Retrieved November 26, 2021. Jeong Seo-hee (January 11, 2022). "갑질 논란→편성 연기…시끌했던 '스폰서', 내달 23일 첫방" [Gapjil Controversy → Arrangement postponed... 'Sponsor', which was noisy, first aired on the 23rd of next month] (in Korean). SPOTV News. Retrieved January 11, 2022 – via Naver. Jeon Hyo-jin (November 16, 2021). "김강현, '스폰서' 출연" [Kang-Hyeon Kim to appear in 'Sponsor'] (in Korean). Sports Donga. Retrieved November 16, 2021 – via Naver. Lee Seul-bi (February 9, 2022). "김희정, '스폰서' 출연…한채영과 호흡" [Kim Hee-jung to appear in 'Sponsor'... Breathing with Chaeyoung Han] (in Korean). Sports Donga. Retrieved February 9, 2022 – via Naver. Choi Na-young (March 15, 2022). "박준금 '스폰서' 특별출연..매운맛 연기로 인물들 관계 헤집는다" [Park Joon-geum's special appearance in 'Sponsor' ..sweet relationship between characters with spicy acting] (in Korean). OSEN. Retrieved March 15, 2022 – via Naver. Kim Bo-young (March 22, 2022). "스폰서' 이루, 국제변호사 '마이클'로 등장…한채영과 무슨 관계?" [Sponsor' Yiru appears as international lawyer 'Michael'... What is your relationship with Han Chae-young?] (in Korean). E-Daily. Retrieved March 22, 2022 – via Naver.
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