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The study of names in a social and cultural context From Wikipedia, the free encyclopedia
Socio-onomastics is the study of names through a sociolinguistic lens, and is part of the broader topic of onomastics. Socio-onomastics 'examines the use and variety of names through methods that demonstrate the social, cultural, and situational conditions in name usage'.[1] As a discipline, it aims to explore 'the social origin and use of different variants of proper names within various situations and contexts', including both place names and personal names.[2]
The term stems from the German Sozioonomastik and, first emerging among German thinkers in the early 1970s, it is a much younger subdiscipline of onomastics than many others (e.g. toponymy).[3]
Research can be contemporary, with data collected through surveys and ethnographical inquiry of modern societies and communities, or historical, based on historical written sources. Methodologically speaking, socio-onomastics focuses on synchronic variation of names over time and space - why are some names given and others not, why are some so popular, why are some remembered by or applied to certain groups of people or places?[4]
Socio-onomastic study of nicknames has proved particularly productive. James Skipper Jr., Professor of Sociology, focused on the study of nicknames within typically American cultural groups: baseball players and jazz musicians. Alongside Leslie, his Toward a Theory of Nicknames: A Case for Socio-Onomastics, published in the journal Names, established a number of crucial theoretical concerns.
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