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Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers.[1]
 | A major contributor to this article appears to have a close connection with its subject. (August 2014) |
| Type of business | Private |
|---|---|
Type of site | Essential marketing |
| Available in | English |
| Headquarters | 127 West 26th St., New York, New York |
| Area served | Local businesses |
| Founder(s) | Stuart Wall, John Buchanan, Shaneal Manek |
| CEO | Lucas Wilson |
| Industry | Software |
| Products | Local marketing automation |
| Services | Keegan Janowiak |
| Employees | 300 (January 2016) |
| URL | signpost |
| Registration | Required |
| Current status | Active |
| Written in | Node.js |
In both 2014 and 2015 Signpost was named by Forbes as one of America's Most Promising Companies [2] The company is headquartered in New York City[3] and has offices in Austin[4] and Denver.[5]
In the fall of 2014 and 2015, Signpost was ranked as a "Top Workplace" by The Austin American Statesman [6] and Crain's New York [7]
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Signpost manages online interactions between businesses and their customers.[8] Their software automates three steps in building customer relationships: online presence management, capturing customer information, and remarketing.[9]
Signpost's online presence management aims to help local businesses to update, verify, and enhance their business information on social and mobile listings such as Google+, Facebook, and Yelp. Their software builds customer profiles by capturing every email, phone call, and credit card transaction.[10] By using the customer data for each contact, the software automatically follows up with each customer in a personalized way encouraging new customers, repeat business, getting five star reviews, and referrals.[11]
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The company was founded in 2010 by Stuart Wall and John Buchanan out of Harvard Business School. It has raised $30M in venture funding from Georgian Partners, Google Ventures,[12] Spark Capital,[13] OpenView Venture Partners,[14] Scout Ventures [14] and a group of angel investors including Jason Calacanis, Thomas Lehrman, and Jack Herrick.
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