Siegel + Gale

Siegel+Gale is a brand strategy and design company^[1] founded in 1969 by Alan Siegel and Robert Gale. Howard Belk is Chief Executive Officer. Siegel+Gale is a part of the Brand Consulting Group, a division of Omnicom Group (NYSE-OMC).^[2] The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, Shanghai, and Tokyo.^[3] It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is "Simple is smart."^[4] Each year, they release a study called a "The World's Simplest Brands"^[5]

Siegel+Gale

Company type	Subsidiary
Industry	Brand consulting
Founded	1969; 56 years ago (1969)
Headquarters	New York City, US Los Angeles, US San Francisco, US London, United Kingdom Dubai, United Arab Emirates Shanghai, China Tokyo, Japan
Key people	Howard Belk, CEO; Jason Cieslak, Global President; Philip Davies President, EMEA
Services	Brand communication, brand management, business analytics + insights, design, employee engagement, experience, naming, strategy
Number of employees	200
Parent	Omnicom Group
Website	siegelgale.com

Founding and ownership

Siegel+Gale was founded in 1969 by Alan Siegel, an advertising, public relations and design-trained executive, and Robert Gale, a designer. The company was first operated out of Siegel's apartment in New York City. Gale sold his share of the firm in 1974. In 1988, the company became a wholly owned subsidiary of Saatchi & Saatchi, the global brand advertising and marketing firm. After 10 years, Siegel+Gale organized an employee buy-back of the firm in association with a venture capital firm and Fleet Bank (now owned by Bank of America, Inc.).^{[citation needed]} In 2003, the firm was acquired by the large marketing and communications company, Omnicom Group Inc.^[6]