Shopbop

Shopbop is a US online fashion apparel and accessories shop opened in 1999. It has been a subsidiary of Amazon.com since 2006.

Shopbop

Type of site	Subsidiary of Amazon.com[1][2]
Available in	English, Russian, Chinese
Headquarters	Madison, Wisconsin, U.S.[3]
Owner	Amazon.com[4]
Founder(s)	Bob Lamey[5] Martha Graettinger[5] Ray Zemon[6]
CEO	Kim Fleissner (CEO)
Industry	E-commerce
Products	Clothing, shoes, handbags and accessories[7]
Employees	400 (2015)[8]
URL	www.shopbop.com
Commercial	Yes
Launched	November 1999[9]
Current status	Active

History

Shopbop was founded by Bob Lamey,^[5] Martha Graettinger,^[5] and venture investor Ray Zemon^[6] in November 1999^[9] in Madison, Wisconsin.^[3] It was originally the internet presence of brick and mortar clothing dealer Bop in downtown Madison^[9] (the shop was closed in 2014).^[10] Graettinger and Lamey chose Madison because it was a college town with strong fashion-conscious student base.^[11]

Shopbop was acquired by Amazon.com in February 2006.^[12][4] At the time of the deal it was selling 103 different lines of high-end clothing.^[13] Since the acquisition Shopbop ran almost completely independently from Amazon, that also sells clothes and accessories,^[14][2] and even competed with it.^[15] In September 2013 Shopbop opened the East Dane contemporary menswear website,^[16][17] that merged with Shopbop.com in 2021.^[18]

The website went through several redesigns, particularly in 2012^[1] and 2017 (among the redesigns, a loyalty program was added to the website).^[19][20][21]

In 2022 Shopbop launched a new beauty category.^[22][23]

Today, Shopbop continues to be a leading online destination for fashion-conscious shoppers, offering a wide range of clothing, shoes, bags, and accessories from over 1,000 brands, including top designers such as Tory Burch, Agolde, Ulla Johnson, and Saint Laurent.

Products

Shopbop offers a wide selection of clothing, shoes, bags, and accessories for women.^[17][16] The company's product offerings range from high-end designer pieces to more affordable, trendy items. Shopbop's selection includes dresses, tops, pants, jeans, skirts, outerwear, swimwear, lingerie, and more.^[12]

In addition to women's fashion, Shopbop also offers a selection of men's clothing and accessories. The men's collection includes clothing, shoes, and accessories from brands such as Calvin Klein, Levi's, and Tommy Hilfiger.

Shipping and Returns

Shopbop warehouse in Madison, Wisconsin

Shopbop offers free shipping and returns for all orders within the United States. The company also offers international shipping to over 200 countries.^[24] Shopbop's return policy allows customers to return items within 30 days of purchase for a full refund. The company also offers free returns for all orders within the United States.^[24]