Shell Service Station (Winston-Salem, North Carolina)
United States historic place From Wikipedia, the free encyclopedia
United States historic place From Wikipedia, the free encyclopedia
The Shell Service Station in Winston-Salem, North Carolina, is a former filling station constructed in 1930 following a decision in the 1920s by the new local Shell distributor, Quality Oil Company, to bring brand awareness to the market in Winston-Salem. The building is an example of representational or novelty architecture and was listed on the National Register of Historic Places on May 13, 1976. It is located in the Waughtown-Belview Historic District at the corner of Sprague and Peachtree Streets.
Shell Shaped Shell Service Station | |
Location | Sprague and Peachtree Sts., NW, Winston-Salem, North Carolina |
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Coordinates | 36°4′4″N 80°12′51″W |
Area | 0.5 acres (0.20 ha) |
Built | 1930 |
Built by | Blum, Frank L.,& Co. |
NRHP reference No. | 76001322[1] |
Added to NRHP | May 13, 1976 |
This single-story Shell station, in the shape of a giant scallop shell, was built by R.H. Burton and his son, Ralph, in 1930 at Sprague and Peachtree Streets in Winston-Salem. The owners of the oil company decided to attract customers through a series of shell-shaped service stations. They built at least eight in the Winston-Salem area, but the station at Sprague and Peachtree is the only one remaining. The Shell station speaks to the literalism prevalent in some advertising during the 1920s and 1930s.[2][3]
Preservation North Carolina, an organization dedicated to the preservation of historic sites, spent one year and $50,000 to bring the landmark station back to its original condition. Workers removed layers of faded yellow paint to reveal the Shell's original yellow-orange color. The original front door was repaired and a crack fixed that had been previously sealed with nothing more than black tar. The wooden, trellised shelter that housed the car wash and allowed cars to be washed and/or serviced in the shade was reconstructed as well. Quality Oil Company donated restored gas pumps and replica lamp posts to help finish off the restoration. The landmark now serves as a museum for Preservation North Carolina.[4][2]
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