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Shelf Awareness is an American publishing company that produces two e-zines focused on bookselling, books and book reviews.
 | A major contributor to this article appears to have a close connection with its subject. (January 2018) |
| Shelf Awareness | |
| Company type | Private |
| Industry | publishing industry |
| Founded | 2005 |
| Founders |
|
| Headquarters | , United States |
| Owners |
|
| Website | www |
| Editor | John Mutter[1] |
|---|---|
| Categories | Book reviews, trade publications |
| Frequency | Daily |
| Publisher |
|
| First issue | June 29, 2005 |
| Website | www |
| Editor |
|
|---|---|
| Categories | Book reviews, trade publications |
| Frequency | Twice weekly |
| Publisher |
|
| First issue | June 17, 2011 |
| Website | www |
With offices in Seattle, Washington, and Montclair, New Jersey, Shelf Awareness publishes an e-zine for the book industry and an e-zine for general readers.
Shelf Awareness Pro is a daily trade magazine for booksellers, publishers, librarians, and literary agents with a circulation of 39,000.[2] Shelf Awareness for Readers is a twice-weekly (Tuesdays and Fridays) book review publication for consumers with a circulation of 399,000.[3] Approximately 130 independent bookstores send out a version of Shelf Awareness for Readers to their customers.[4]
The company was founded by editor/journalist John Mutter (editor-in-chief)[5] and Jenn Risko (publisher)[6] in 2005 to produce a trade magazine for booksellers.[7]
The circulation of Shelf Awareness Pro (also called Shelf Awareness for the Book Trade) is more than 39,000[2] industry professionals.[8][9] The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures; bookselling; publishing industry news, such as new titles, staffing, imprints, etc.; e-books and e-publication; authors; awards; media coverage of books and authors; and other features.[10]
In 2011, Shelf Awareness launched a consumer book review version called Shelf Awareness for Readers.[11][12] The company hired Marilyn Dahl as the review editor[13] and Jennifer Brown as the children's literature editor.[14]
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