Sela (company)
Saudi Arabian entertainment and hospitality company From Wikipedia, the free encyclopedia
Sela (Arabic: صلة) is an entertainment and hospitality company specializing in experiences, events, and destinations in Saudi Arabia.
| |
| Formerly | Sela Sport |
|---|---|
| Industry | Entertainment and hospitality |
| Founded | 1997 |
| Headquarters | , Saudi Arabia |
Number of locations | 3 |
| Owner | Public Investment Fund |
| Website | sela |
Since 1997, Sela has expanded from the sports industry in Saudi Arabia into the entertainment, recreational and culture industries. Sela is owned by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia.
The company has developed and managed entertainment and leisure facilities across Saudi Arabia.[1] In 2010 the company acquired a controlling share of the second New York Cosmos.[2] They sold the controlling interest in the team in 2017, but retained a minority stake.[3]
In 2023 Sela became the primary shirt sponsor for the English football team, Newcastle United F.C., who are also majority owned by PIF, in a multi-year deal.[4]
Destinations
Sela own or manage a number of locations including:
- VIA Riyadh
- Boulevard City
- Boulevard World
- Riyadh Exhibition and Conference Center
- Jeddah Superdome
- Jeddah Yacht Club and Marina
- Jeddah Promenade
Sponsorships
Football
Newcastle United F.C. (2023/24 season onwards)
References
External links
Wikiwand - on
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