Search marketing

Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).^[1][2][3] Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "search engine marketing" — or SEM — is now typically used to describe paid search activities.^[4]

References

1. "Search Marketing News & Tips from Marketing Land". Marketing Land. Retrieved 2019-11-05.
2. "What Is Search Marketing? Beginner's Guide to Marketing through Search | WordStream". www.areinfotech.com. Retrieved 2019-11-05.
3. "Search Engine Optimization & Search Engine Marketing – Eduards Marketing". Retrieved 2020-12-12.
4. "What Is Search Marketing?". Search Engine Land. Retrieved 2019-11-05.