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Sanzo is an American brand of sparkling water flavored with Asian fruits. These flavors include lychee, yuzu, pomelo, calamansi, mango, and formerly Asian pear.
 | |
| Type | Sparkling water |
|---|---|
| Introduced | 2019 |
| Website | drinksanzo |
Sanzo was founded in 2019 by Sandro Roco, a Filipino American who grew up in the New York City metro area.[1][2] Roco had the idea to start the company in mid-2018, citing a lack of Asian-inspired beverages in American grocery markets. Roco stated, "Crazy Rich Asians was the number one film at the box office, Korean pop was hitting a fever pitch, and the influence of Asian food and culture was really starting to make its mark on American culture. But when I walked the beverage aisles at both markets like Whole Foods and H-Mart, I didn’t feel there was anything properly capturing this shift in culture."[3] Sanzo's initial flavors were calamansi, lychee, and mango.[3]
In August 2020, Sanzo raised US$1.3 million in seed funding.[4]
In February 2022, Sanzo announced a new yuzu flavor[5] and shared that they had raised $10 million in Series A funding led by CircleUp Growth Partners.[6] In March 2022, they became available in Whole Foods nationwide,[7] which Roco cited as when "things started getting pretty interesting for us.[8]" Later that year, Sanzo partnered with professional basketball player Jeremy Lin to release a limited Asian pear flavor for the 10th anniversary of "Linsanity", a cultural phenomenon in response to Lin's performance during the 2011–12 NBA season.[9][10]
In February 2023, Sanzo announced a new pomelo flavor.[11] As of March 2023, the company had 18 employees and their drinks were available at Whole Foods Market, Target, and Panda Express, among other retailers.[1]
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