SM Supermalls

SM Supermalls, or simply SM, is a chain of shopping malls owned by the Philippines-based SM Prime. As of May 2024, it has a total of 96 malls (88 in the Philippines and 8 in China) it also has 13 malls under construction (10 in the Philippines and 3 in China). It was formerly known as Shoemart.

SM Supermalls

Product type	Shopping mall chain
Owner	SM Prime
Country	Philippines
Introduced	November 8, 1985; 38 years ago (November 8, 1985)
Related brands	SM Retail
Markets	Philippines and China
Tagline	You're always welcome here. We've got it all for you!
Website	smsupermalls.com

History

SM North EDSA, the first SM Supermall.

SM Supermalls was pioneered by Henry Sy, a Chinese-Filipino businessman whose roots traces back to Fujian. Sy opened his first shoe store in Quiapo in 1948 and later the first store under the Shoemart (SM) name in 1958 along Carriedo.^[1] In 1972, Shoemart turned into a full-line department store.^[2]

In 1985, the company ventured into the supermarket and home appliance store business. It opened the first "Supermall" in the same year named SM North EDSA in Quezon City.^[3]

SM expanded abroad with the opening of its first branch in China in 2001. The mall is SM City Xiamen in Fujian.^[4]

Due to the COVID-19 pandemic, the company's revenue was down nearly 50% in 2020, though it claims to have maintained a healthy occupancy rate throughout the pandemic.^[5]

Locations

Currently, there are 86 operational shopping malls and 10 under construction in the Philippines managed by SM Supermalls, including the latest addition, SM City Caloocan, which opened on May 17, 2024.^[6] It also has 8 malls and 3 are under construction in China, including the most recent mall, SM City Yangzhou, which opened on September 29, 2023.^[7] It also has one mall located in Guam. SM North EDSA in Quezon City, SM Mall of Asia in Pasay, SM Megamall in Mandaluyong, and SM Seaside City in Cebu City are among the largest in the Philippines.^[8] and also among the largest shopping centers in the world.

Philippines

No.	Name	Opening Date	Location	Province/Region
1	SM North EDSA	November 8, 1985	Santo Cristo and Bagong Pag-asa, Quezon City	Metro Manila
2	SM City Sta. Mesa	September 28, 1990	Doña Imelda, Quezon City	Metro Manila
3	SM Megamall	June 28, 1991	Ortigas Center, Mandaluyong	Metro Manila
4	SM City Cebu	November 27, 1993	North Reclamation Area, Mabolo, Cebu City	Cebu
5	SM Southmall	April 2, 1995	Almanza Uno, Las Piñas	Metro Manila
6	SM City Bacoor	July 25, 1997	Bacoor	Cavite
7	SM City Fairview	October 25, 1997	Novaliches, Quezon City	Metro Manila
8	SM City Iloilo	June 11, 1999	Mandurriao, Iloilo City	Iloilo
9	SM City Manila	April 14, 2000	Ermita, Manila	Metro Manila
10	SM City Pampanga	November 11, 2000	San Jose, San Fernando and Lagundi, Mexico	Pampanga
11	SM City Sucat	May 25, 2001	San Dionisio, Parañaque	Metro Manila
12	SM City Davao	November 16, 2001	Davao City	Davao del Sur
13	SM City CDO Uptown	November 15, 2002	Cagayan de Oro	Misamis Oriental
14	SM City Bicutan	November 29, 2002	Don Bosco, Parañaque	Metro Manila
15	SM City Lucena	October 3, 2003	Lucena	Quezon
16	SM City Baguio	November 21, 2003	Baguio	Benguet
17	SM City Marilao	November 28, 2003	Marilao	Bulacan
18	SM City Dasmariñas	May 21, 2004	Dasmariñas	Cavite
19	SM City Batangas	November 12, 2004	Batangas City	Batangas
20	SM City San Lazaro	July 15, 2005	Santa Cruz, Manila	Metro Manila
21	SM City Valenzuela	October 28, 2005	Karuhatan, Valenzuela	Metro Manila
22	SM City Molino	November 18, 2005	Bacoor	Cavite
23	SM City Santa Rosa	February 17, 2006[9]	Santa Rosa	Laguna
24	SM City Clark	May 12, 2006	Clark Freeport Zone, Angeles City	Pampanga
25	SM Mall of Asia	May 21, 2006	Bay City, Pasay	Metro Manila
26	SM Center Pasig	August 19, 2006	Ugong, Pasig	Metro Manila
27	SM City Lipa[10]	September 22, 2006	Lipa	Batangas
28	SM City Bacolod	March 2, 2007	Bacolod	Negros Occidental
29	SM City Taytay	November 9, 2007	Taytay	Rizal
30	SM Center Muntinlupa	November 16, 2007	Tunasan, Muntinlupa	Metro Manila
31	SM City Marikina	September 5, 2008	Calumpang, Marikina	Metro Manila
32	SM City Rosales	November 28, 2008	Rosales	Pangasinan
33	SM City Baliwag[11]	December 12, 2008	Baliwag	Bulacan
34	SM City Naga	May 1, 2009	Naga	Camarines Sur
35	SM Center Las Piñas	October 2, 2009	Pamplona Dos, Las Piñas	Metro Manila
36	SM City Rosario	November 20, 2009	Rosario	Cavite
37	SM City Tarlac	April 30, 2010	Tarlac City[12]	Tarlac
38	SM City San Pablo	October 1, 2010	San Pablo	Laguna
39	SM City Calamba	October 15, 2010	Calamba	Laguna
40	SM City Novaliches	October 22, 2010	Novaliches, Quezon City	Metro Manila
41	SM City Masinag	May 6, 2011	Antipolo[13]	Rizal
42	SM City Olongapo Downtown	December 15, 2011 (soft opening) February 10, 2012 (grand opening)	Olongapo[13]	Zambales
43	SM City Consolacion	June 1, 2012	Lamac, Consolacion[14]	Cebu
44	SM City San Fernando Downtown	July 20, 2012	San Fernando[13]	Pampanga
45	SM City General Santos	August 10, 2012	General Santos[15]	South Cotabato
46	SM Lanang	September 28, 2012	Davao City[16]	Davao del Sur
47	SM Aura	May 17, 2013	Bonifacio Global City, Taguig[17]	Metro Manila
48	SM City BF Parañaque	November 29, 2013[18]	BF Homes, Parañaque[19]	Metro Manila
49	SM City Cauayan	May 30, 2014[20]	Cauayan[21][22][23]	Isabela
50	SM Center Angono	November 14, 2014[24]	Angono[25]	Rizal
51	SM Megacenter Cabanatuan	April 24, 2015[26]	Cabanatuan	Nueva Ecija
52	SM City San Mateo	May 15, 2015	San Mateo[27][28]	Rizal
53	SM City Cabanatuan	October 9, 2015	Cabanatuan[29]	Nueva Ecija
54	SM Center Shaw	October 13, 2015[30]	Mandaluyong	Metro Manila
55	SM Center Sangandaan	October 23, 2015	Sangandaan, Caloocan[31]	Metro Manila
56	SM Seaside City	November 27, 2015[32]	South Road Properties, Mambaling, Cebu City[33]	Cebu
57	SM City San Jose Del Monte	April 29, 2016	San Jose del Monte[34]	Bulacan
58	SM City Trece Martires	May 13, 2016	Trece Martires	Cavite
59	SM Center Congressional	November 25, 2016	Bahay Toro, Quezon City	Metro Manila
60	SM City East Ortigas	December 2, 2016[35][36]	Santa Lucia, Pasig	Metro Manila
61	SM CDO Downtown	May 12, 2017[37]	Cagayan de Oro[38]	Misamis Oriental
62	S Maison	June 17, 2017 (relaunched as an SM Supermall)	Bay City, Pasay	Metro Manila
63	SM Center Antipolo Downtown	June 30, 2017[39]	Antipolo	Rizal
64	SM City Puerto Princesa	September 15, 2017[40]	Puerto Princesa[41]	Palawan
65	SM Center Tuguegarao Downtown	October 12, 2017	Tuguegarao	Cagayan
66	SM Center Pulilan	December 1, 2017	Pulilan	Bulacan
67	SM Center Lemery	December 15, 2017	Lemery	Batangas
68	SM Center Imus	February 16, 2018	Imus	Cavite
69	SM City Urdaneta Central	May 4, 2018	Urdaneta	Pangasinan
70	SM City Telabastagan	May 18, 2018	San Fernando	Pampanga
71	SM City Legazpi	September 14, 2018	Legazpi	Albay
72	SM Center Ormoc	November 16, 2018	Ormoc	Leyte
73	SM City Olongapo Central	September 13, 2019	Olongapo	Zambales
74	SM Center Dagupan	October 4, 2019	Dagupan	Pangasinan
75	SM City Butuan	November 13, 2020	Butuan[42]	Agusan del Norte
76	SM City Mindpro	December 8, 2020	Zamboanga City	Zamboanga Peninsula
77	SM City Daet	October 15, 2021	Daet	Camarines Norte
78	SM City Grand Central	November 26, 2021	Grace Park East, Caloocan	Metro Manila
79	SM City Roxas[43]	April 8, 2022[44]	Roxas City[45][46]	Capiz
80	SM City Tanza	October 14, 2022	Tanza	Cavite
81	SM City Sorsogon[43]	October 28, 2022	Sorsogon City	Sorsogon
82	SM City Tuguegarao[43]	November 18, 2022[47]	Tuguegarao	Cagayan
83	SM City Bataan[43]	May 19, 2023 [48]	Balanga	Bataan
84	SM Center San Pedro[citation needed]	October 13, 2023 [49]	San Pedro	Laguna
85	SM City Sto. Tomas	October 27, 2023	Santo Tomas	Batangas
86	SM City Caloocan	May 17, 2024	Bagumbong, Caloocan[50][51]	Metro Manila
87	SM City J Mall	September 13, 2024	Bakilid, Mandaue, Cebu	Cebu

Lifestyle malls

Name	Opening Date	Location
SM Araneta City	September 28, 1974	Araneta City Cubao, Quezon City
SM Makati	1978	Ayala Center, Makati
The Podium	August 2002	Ortigas Center, Mandaluyong

Department stores

Name	Opening Date	Location
SM Quiapo	November 4, 1972	Quiapo, Manila
SM Delgado	May 15, 1979 (opened) December 8, 2004 (relaunched)	City Proper, Iloilo City

Malls under-construction

Name	Opening Date	Location
SM City Laoag[52]	October 25, 2024	Laoag, Ilocos Norte
SM City La Union[53]	November 29, 2024	San Fernando, La Union
SM City Zamboanga[54]	2025	Zamboanga City
SM City General Trias[55]	2026	General Trias, Cavite
SM Yulo Premier	2026	Santo Domingo, Santa Rosa, Laguna
SM City Iligan [56]	2027	Iligan, Lanao del Norte
SM City Bohol [57]	2027	Tagbilaran, Bohol
SM City Tagum [58]	2027	Tagum City, Davao del Norte
SM City Harrison	2027	Malate, Manila
SM City Commonwealth	2028	Quezon City, Metro Manila

China

SM City Xiamen, the first SM Supermall in China

No.	Name	Opening Date	Location
1	SM City Xiamen	December 13, 2001	Xiamen, Fujian
2	SM City Jinjiang[59]	November 26, 2005	Quanzhou, Fujian
3	SM City Chengdu[59]	October 20, 2006	Chengdu, Sichuan
4	SM City Suzhou[59]	September 23, 2011	Suzhou, Jiangsu
5	SM City Chongqing[59]	December 14, 2012	Yubei District, Chongqing
6	SM City Zibo[59]	September 19, 2015	Zibo, Shandong
7	SM City Tianjin[60]	December 17, 2016	Tianjin
8	SM City Yangzhou	September 29, 2023	Yangzhou
9	SM City Xiamen Phase IV	TBA	Xiamen
10	SM City Xiamen Haicang	TBA	Haicang District, Xiamen
11	SM City Fuzhou Cangshan	TBA	Fuzhou

Guam

Name	Opening Date	Location
SM Island Guam	1978	Hagåtña, Guam

'

Former stores

Name	Opening Date	Closing Date	Location
SM Harrison	1976	December 31, 2019	Malate, Manila
ShoeMart Cebu	July 16, 1965	1990s or 2000s	Santo Niño, Cebu City
ShoeMart Tabora	???	1990s or 2000s	San Nicolas, Manila

Tenants and amenities

SM Cinema

SM Cinema at SM City Legazpi

SM Cinema is the movie theater chain of SM Supermalls.

SM Cinema is also responsible for some milestones in the Philippine film industry.

SM Cinema offers premium cinema experience called "Director's Club", which features Ferco Verona leather-recliner-seating (on new and renovated branches) and butler service,^[61] and offers eight IMAX theaters including the first IMAX theater in the Philippines at the SM Mall of Asia. This IMAX theater, opened in 2006, initially had a capacity of 635 seats (reduced to 490+ seats after renovation and Ferco Paragon 918 seating upgrade in 2019) and a screen height of 21.955 meters (72.03 ft), making it the largest cinema screen in the country.^[62][63]

There are no cinemas at some SM Center branches such as Pasig, Las Piñas, Dagupan, and San Pedro.

The first drive-in theater in the Philippines was opened under the SM Cinema brand in July 2020 at SM City Pampanga.^[64]

There is a policy in place since 2002, which dictates the non-airing of films rated R-18 in SM Cinemas.^[65]

SM Store

SM Store at SM Mall of Asia

The SM Store is the department store chain of SM Supermalls. The first outlet was established in 1972 along Carriedo in Quiapo, Manila, when Shoemart store was converted into a full-fledged department store.^[2] It was renamed as the SM Department Store in 1975^[66] prior to being rebranded as "SM Store". The SM Store would become one of SM Supermall's common anchor tenant.^[2]

SM Skating

SM Skating at SM Seaside City

SM Skating is SM's indoor ice rink chain. The first rink opened at SM Megamall in 1992 which later closed in 2009, but has since reopened in 2014 at another space.^[67] It also has branches at SM Mall of Asia^[68] and SM Seaside City, and there used to be one at SM Southmall as well.^[69]

Recreation

SM Bowling at SM City Cebu

SM Bowling Center is SM's bowling alley chain. The first branch opened in 1989 at SM North EDSA, which reopened in 2009 at another space at the same Annex 2 building.^[70] Other branches are at SM Megamall, SM North EDSA, SM City Clark, SM City Cebu, SM Seaside City, and SM Lanang.^[71] Former branches at SM Southmall, SM City Fairview, SM CDO Downtown, and SM Mall of Asia have been transitioned to SM Game Park, and there was also a branch at SM City Valenzuela.^[72]

SM Game Park is a recreational and entertainment facility offering sports amenities (such as bowling, billiards, basketball, table tennis, and archery, varying by branch), a game room, arcades, karaoke, and a sports bar. The first branch opened at SM Southmall on December 10, 2021.^[73] The flagship branch is located at SM Mall of Asia.^[74][75] Other branches are located at SM City Fairview, SM CDO Downtown, and SM City Santa Rosa.^[76]

Supermarkets

Main article: SM Retail

SM Supermarket branch at SM City Cebu

Every SM Supermall features a supermarket chains such as SM Supermarket, SM Hypermarket, and Savemore Market, collectively known as SM Markets, as anchor tenant. Most SM Supermalls house one of these brands, while some malls (including SM City Fairview and SM North EDSA) have both SM Supermarket and SM Hypermarket coexisting. Some standalone SM Hypermarkets, Supermarkets, and Savemore are operated by SM Supermalls.

SM Cyberzone

SM Cyberzone at SM City Consolacion

SM Cyberzone is SM's chain of IT retail stores, featuring gadget and technology retailers, concept stores of electronic brands, and telecommunications providers in dedicated areas inside SM Supermalls.^[77] It is also recognized as a hub for significant gaming and technology-related events. It originated as a lifestyle store in SM North EDSA's Carpark Building in 1998 before being rebranded to its current name.^[78]

Catholic churches

San Pedro Calungsod Chapel at SM Aura

In the Philippines, a predominantly Roman Catholic country, SM Supermall branches such as SM Aura, SM Megamall, SM North EDSA, and SM City Grand Central each feature a Catholic chapel within the mall building.^[79] In contrast, mall complexes such as SM Mall of Asia and SM Seaside City each have a separate church building. Masses are also held at other branches in their atrium, cinema, entrance, or SM Cyberzone branch, especially on Sundays and during Simbang Gabi.

Branding

The current logo for SM Supermalls was adopted in 2022. The logo consists of the letters "SM" in a custom typeface referred to as Henry Sans after founder Henry Sy and uses a shade of blue dubbed as "SM Electric Blue".^[80]

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External links

• SM Supermalls – Official website
• SM Supermalls China – Official website