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From Wikipedia, the free encyclopedia
South Indian International Movie Awards, also known as the SIIMA Awards (/saɪmə/), rewards the artistic and technical achievements of the South Indian film industry. It was launched in 2012 by Vishnu Vardhan Induri and Brinda Prasad Adusimilli to appreciate and honour film makers from across the South Indian film industries: Telugu cinema, Tamil cinema, Kannada cinema, and Malayalam cinema, and provide a platform to promote South Indian films in international markets.
| South Indian International Movie Awards | |
|---|---|
| Current: 12th South Indian International Movie Awards | |
| |
| Awarded for | Excellence in South Indian cinema and Music |
| Sponsored by | Multiple |
| Date | 2001 |
| Location | Multiple Locations |
| Country | India |
| Established | 2012 |
| First awarded | 21 June 2012 – 22 June 2012 |
| Website | siima.in |
| Television/radio coverage | |
| Networks | |
| Produced by | Vibri Media Group |
| Related | Celebrity Cricket League SIIMA Short Film Awards |
The ceremony was instituted in 2012 by Vishnu Vardhan Induri, the founder of Celebrity Cricket League.[1][2] Adusumilli Brinda Prasad is the chairperson of SIIMA. The awards are presented in separate parts on two different days. On the first day the most promising upcoming South Indian film artistes are honoured at the Generation Next Awards, while the second day is reserved for the main SIIMA Awards. The Award nominees are selected by a jury of senior artistes and professionals and voted for by public polling.[3] The first SIIMA ceremony was held on 21–22 June 2012 at the Dubai World Trade Centre.[4]
It is one of the most prominent entertainment award ceremonies in India. Unlike other South Indian film awards, SIIMA holds its ceremony abroad.[5] However, in 2021, SIIMA was conducted in Hyderabad, India owing to the travel restrictions due to COVID-19 pandemic.[6][7]
In 2017, Vibri Media Group have announced that it is going to add SIIMA Short Film Awards category to recognise makers and actors of short films.[8] In September 2017, a twitter emoji was released on the platform.[9]
In January 2024 with South Indian International Movie Awards (SIIMA) completing 12 years and Celebrity Cricket League (CCL) gearing up for its 10th season, Alankar Pandian and Invenio Origin joins forces with the founder of SIIMA and CCL Vishnu Vardhan Induri, as the strategic partner with significant stake in SIIMA & CCL, to scale-up these formats, and to launch a New Pan India Media IP called Indian National Cine Academy (INCA) (first OTT Streaming Academy Awards , involving all Languages were held at Mumbai on 21st July).[10] Invenio Origin would use all its film connections and credentials to scale up SIIMA not only to South India awards but to a Pan India over view !
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