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SBS6

Commercial TV channel in the Netherlands From Wikipedia, the free encyclopedia

SBS6
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SBS6 is a Dutch free-to-cable commercial TV channel and is a part of Talpa TV, formerly known as SBS Broadcasting B.V. and now owned by Talpa Network. Other channels of the group in the Netherlands are Net5, Veronica, and Viaplay TV.

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SBS stands for Scandinavian Broadcasting System. When the SBS Broadcasting Group started expanding outside of Scandinavia in 1995, one of the first countries where they set up a channel was the Netherlands with SBS6. They applied for a cable license in March of that year in an attempt to beat the launch of Veronica in September. Launch rumors included the defection of RTL 5's director of programming Fons van Westerloo to head the new channel from 1 May.[1] SBS6 was the third Dutch commercial TV station after RTL 4 and RTL 5, which were launched in 1989 and 1993 respectively. The channel was set to counter the two RTL channels by having a strong localist flair (50% of its programming), while 40% of its imports were American.[2] SBS6 launched on 28 August 1995.[3]

When SBS6 was launched, they were in a tough competition with the channel Veronica, which started as a commercial station at the same time. Both SBS6 and Veronica wanted to be on channel 6 of the viewer's television. The channel was initially nicknamed as a "people's channel" or a "camping channel", but over time had become a broader channel, achieving the third place in the Dutch television market, behind NPO 1 and RTL 4, with a market share of 10%.[4]

The SBS Broadcasting Group expanded their Dutch channel lineup with Net5 on 1 March 1999.[5] In 2003, Veronica was added to the lineup.[6]

The German ProSiebenSat.1 Media took over the parent company, SBS Broadcasting Group, on 27 June 2007.[7] In 2011, all of SBS's activities in the Netherlands (through SBS Broadcasting B.V.), including the three TV stations (SBS6, Net5, and Veronica), the two TV guides (Veronica Magazine and Totaal TV), production, design, and teletext activities were sold to a joint venture between Sanoma Media Netherlands (67%) and Talpa Holding (33%).[8]

On 10 April 2017, Talpa Holding acquired a 67% stake from Sanoma Media Netherlands.[9]

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