Romanov (vodka)
Indian brand of vodka From Wikipedia, the free encyclopedia
Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume.[1][2][3]
 | |
| Type | Vodka |
|---|---|
| Manufacturer | United Spirits (USL) |
| Country of origin | India |
| Alcohol by volume | 42.8% |
| Proof (US) | 75 |
| Colour | Colourless |
| Ingredients | Grain |
| Variants |
|
| Related products | White Mischief |
Variants
Romanov comes in four flavours:[1]
- Premium
- Orange
- Lemon
- Apple
Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.[4][5]
Sales
 | This section needs to be updated. (March 2023) |
Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka,[6] which increased to 89% in 2010.[4] From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.[7]
Gallery
References
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