Rollerblade

This article is about the company and trademark. For the generic skates, see inline skates. For the songs, see Rollerblades (Eliza Doolittle song) and Rollerblades (Kwes song).

Rollerblade is a brand of inline skates owned by Nordica, part of the Tecnica Group of Giavera del Montello, Treviso, Italy.^[5][6]

Rollerblade^[1]

Company type	Private
Industry	Sporting Goods[1]
Founded	Minnesota, incorporated 1982 as Ole's Innovative Sports[2][3]
Headquarters	West Lebanon, New Hampshire[1]
Area served	Worldwide
Key people	Rollerblade USA Jeremy Stonier (Co-President) Stephen Charrier (Co-President) Pamela Kidder (CFO)[1]
Revenue	~US$ $20 million (2008)[1]
Number of employees	27 (2008)[1]
Parent	Tecnica Group[4]
Website	rollerblade.com

A Rollerblade Twister skate (c.2012)

The company started as Ole's Innovative Sports, created by Scott Olson in Minneapolis, and operated in his family basement and employed his brothers, chiefly Brennan Olson. The company eventually became Rollerblade, Inc.^{[7][8][9][10]} The company changed hands over time between Nordica, Benetton Group and Tecnica.^[11]

Inline-skates had been used for many years by ice speed skaters before they became mainstream. For the first few years after Rollerblade was developed, Rollerblade, Inc. were the only manufacturer of in-line skates that had worldwide distribution. This allowed the company to capitalize and grab a huge percentage of the world market share and almost total dominance of the North American market with aggressive advertising campaigns and sponsored in-line-only sporting events.^[12] The term "rollerblades" has become a generic trademark for inline skates in general.

Rollerblade, Inc. manufactures different types of skates, such as those for aggressive skating (aimed at jumps, tricks, and use at skate parks), fitness, or recreational use with removable "walkable" liners, as well as adjustable skates for younger users.^[13]