Remastering Project (Korean: 리마스터링 프로젝트) is a music video remastering project by South Korean record label SM Entertainment and YouTube. The project intends to remaster music videos from the 1990s to the 2010s. It also plans to showcase the history of K-pop to international music fans to contribute to the growth of the Korean music industry. Remastered music videos were sequentially released starting from November 4, 2021.
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Through SM Congress 2021, SM Entertainment's chief executive officer (CEO), Lee Sung-soo, introduces the company's plan in advancing into the K-pop 2.0 era with prosumers who created original content and Re-Created content.[1] The said plan will carry out various projects such as the company's remastering project for music and music videos, Pink Blood project to promote and support prosumers, and SM Classics.[2] H.O.T. member, Kangta, introduced SM's Remastering Project, where music videos that have been released in the past will be remastered with new quality, planning, and visuals.[3] Kangta stated that one could feel the "freshness" of that era looking at a quality of 4K resolution.[4] He further revealed that SM then joined hands with YouTube to showcase the history of K-pop and introduce it through the online video platform to contribute to the growth of the Korean music industry.[5]
Through an online press conference held on November 4, 2021, SM Entertainment and YouTube announced the remastering project for K-pop music videos.[6] The Remastering Project is a project to remaster music videos from the 1990s and 2000s and showcase them to global music fans through the online video platform.[7] It is planned to introduce the history of K-pop to international music fans by conducting various campaigns using YouTube.[8] YouTube will release music videos of various K-pop artists through cooperation with the distributors and agencies such as Ogam Entertainment, Genie Music, Collab Asia, the Recording Industry Association of Korea, and NHN Bugs, with more suitable quality for digital platforms.[9] Moreover, the two companies will also collaborate with various YouTube creators to promote the project.[10]
For the project, SM Entertainment plans to showcase more than 300 remastered music videos and songs on YouTube's original channel as it is considered a "valuable asset" of the company and part of the K-pop history that "cannot be found anywhere else".[11] Music videos of about 50 artists will be released sequentially every week starting from November 4, 2021 under the themes of 1990s dance and 2000s dance & hip-hop.[12]
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Go, Seung-hee (June 29, 2021). 이수만 SM 총괄 프로듀서 "콘텐츠 유니버스 속 K팝 2.0 시대 연다" [SM Executive Producer Lee Soo-man, "We are opening the era of K-pop 2.0 in Content Universe"]. Herald Economy (in Korean). Archived from the original on December 2, 2021. Retrieved December 2, 2021.
Hwang, Mi-hyun (June 29, 2021). 'SM 콩그레스' 강타 "300편 넘는 MV, 리마스터링…K팝 역사 재조망" ['SM Congress' Kangta "More than 300 MVs, Remastering…Reviewing the History of K-pop"]. News1 (in Korean). Archived from the original on December 2, 2021. Retrieved December 2, 2021.
Kang, Bo-ra (June 29, 2021). 강타 "NCT 성찬→에스파 윈터, '자유롭게 날 수 있도록' MV 출연" [Kangta, "NCT Sungchan→Aespa Winter, Appears in the MV for "Free to Fy"]. Single List (in Korean). Archived from the original on December 2, 2021. Retrieved December 2, 2021.
Lee, Min-ji (November 4, 2021). SM-유튜브, K팝 뮤비 리마스터링 프로젝트 "K팝 저변 확대" [SM-YouTube, K-Pop Music Video Remastering Project "K-Pop Based Expansion"]. Newsen (in Korean). Archived from the original on December 3, 2021. Retrieved December 3, 2021.
Chae, Sung-oh (November 4, 2021). [현장+]SM엔터·유튜브 "뮤비 리마스터링으로 K팝 역사 알린다" [[Site+] SM Entertainment·YouTube "Remastering the music video to announce the history of K-Pop"]. Bloter (in Korean). Archived from the original on November 4, 2021. Retrieved December 3, 2021.
Kim, Min-ji (November 4, 2021). SM 이성수 대표 "리마스터링 프로젝트 통해 K팝 저변 넓힐 것" [Lee Sung-soo, CEO of SM, "We will Expand the Base of K-Pop through the Remastering Project"]. News1 (in Korean). Archived from the original on December 3, 2021. Retrieved December 3, 2021.
Lee, Min-ji (June 29, 2021). 강타 "SM 역대 뮤비 300여편, 리마스터링" 프로젝트 공개 [Kangta Unveils "300 Music Videos in SM History, Remastering" Project]. Newsen (in Korean). Archived from the original on December 2, 2021. Retrieved December 2, 2021.
Park, Yoon-jin (November 8, 2021). SM '리마스터링 프로젝트'…H.O.T. '전사의 후예' 뮤비 업그레이드 [SM 'Remastering Project'…Upgraded H.O.T.'s 'Age of Violence' Music Video]. MyDaily (in Korean). Archived from the original on December 2, 2021. Retrieved December 2, 2021.
Jung, Hee-yeon (November 10, 2021). S.E.S. 'Dreams Come True' 리마스터 뮤비 11일 공개 [S.E.S.'s 'Dreams Come True' Music Video will be Released on the 11th]. Sports Dong-A (in Korean). Archived from the original on December 2, 2021. Retrieved December 2, 2021.
Jung, Hee-yeon (November 17, 2021). 신화 'Only One' 리마스터 뮤비 18일 공개 [Shinhwa's 'Only One' Remastered Music Video will be Released on the 18th]. Sports Dong-A (in Korean). Archived from the original on December 2, 2021. Retrieved December 2, 2021.
Gong, Mi-na (November 23, 2021). 플라이투더스카이 'Day By Day' MV 리마스터링..25일 공개 [Fly to the Sky's 'Day By Day' MV Remastering..To be Released on the 25th]. StarNews (in Korean). Archived from the original on November 23, 2021. Retrieved December 2, 2021.
Kim, Na-yul (November 26, 2021). H.O.T. 오늘(26일) '우리들의 맹세' 재즈 버전 공개..풍성한 사운드 [H.O.T. Today (26th) Releases Jazz Version of "The Promise of H.O.T."..A Rich Sound]. Herald Pop (in Korean). Archived from the original on December 2, 2021. Retrieved December 2, 2021.
Yoon, Sang-geun (December 2, 2021). 보아 데뷔곡 'ID; Peace B' 리마스터 뮤비 오늘(2일) 공개 [BoA's Debut Song 'ID; Peace B' Remastered Music Video will be Released Today (2nd)]. StarNews (in Korean). Archived from the original on December 2, 2021. Retrieved December 2, 2021.
Kim, Ji-hye (December 8, 2021). SM, 유영진 '...지애' 리마스터 MV 9일 공개..고화질·고음질 업그레이드 [SM, Yoo Young-jin 'Agape' Remastered MV will be Released on the 9th..High-definition and High-quality Upgrades]. Herald Pop (in Korean). Archived from the original on December 9, 2021. Retrieved December 9, 2021.
Kim, Soo-jin (December 15, 2021). SMTOWN 윈터송 'Angel Eyes' 리마스터 MV 16일 공개 [SMTOWN Winter Song 'Angel Eyes' Remastered MV will be Released on 16th]. StarNews (in Korean). Archived from the original on December 18, 2021. Retrieved December 18, 2021.
Kim, Young-jin (December 23, 2021). SM, H.O.T. '빛' 리마스터 뮤직비디오 공개 [SM, H.O.T. 'Hope' Remastered Music Video Release]. Asia Today (in Korean). Archived from the original on December 23, 2021. Retrieved December 25, 2021.
Hong, Se-young (January 12, 2022). 슈퍼주니어 히트곡 'U' 리마스터 MV 13일 공개 [Super Junior Hit Song 'U' Remaster MV will be Released on the 13th]. Sports Dong-A (in Korean). Archived from the original on January 22, 2022. Retrieved January 22, 2022.
Lee, Seul (January 21, 2022). 소녀시대 '다시 만난 세계' MV 리마스터…고화질로 보는 데뷔곡 [Girls' Generation's 'Into the New World' MV Remaster...Debut Song in High Definition]. Xports News (in Korean). Archived from the original on January 22, 2022. Retrieved January 22, 2022.
Gong, Mi-na (February 17, 2022). 서현진의 아이돌 시절..밀크 '컴 투 미' 고화질 뮤비로 만난다 [When Seo Hyun-jin was an Idol..Meeting You in a High-Definition Video of M.I.L.K.'s 'Come To Me']. StarNews (in Korean). Archived from the original on February 17, 2022. Retrieved February 17, 2022.
Hwang, Mi-hyun (February 24, 2022). H.O.T. '아이야!', 리마스터 MV 공개…고화질로 다시보는 카리스마 [H.O.T. 'I yah!' Remaster MV Release…Charisma in High Definition]. News1 (in Korean). Archived from the original on February 26, 2022. Retrieved February 27, 2022.
Kim, Soo-jin (March 2, 2022). 보아(BoA) 히트곡 'My Name' 리마스터 뮤직비디오 공개 [BoA's hit song 'My Name' remastered music video released]. Star News (in Korean). Archived from the original on March 13, 2022. Retrieved March 13, 2022.
Kim, Joo-hee (March 10, 2022). S.E.S 데뷔곡 '아임 유어 걸' 리마스터 MV 공개 [SES debut song 'I'm Your Girl' remaster MV released]. Newsis (in Korean). Archived from the original on March 13, 2022. Retrieved March 13, 2022.
Kim, Joo-hee (April 14, 2022). S.E.S '감싸 안으며' 리마스터 MV 공개 [SES 'Wrap and Hug' Remastered MV Released]. Newsis (in Korean). Retrieved April 14, 2022.
Kim, Joo-hee (April 20, 2022). 샤이니 '누난 너무 예뻐' 리마스터 MV 공개 [SHINee 'Older Sister, You're Pretty' Remastered MV Released]. Newsis (in Korean). Retrieved April 20, 2022.
Cheon Eun-hye (May 5, 2022). SM 리마스터링 프로젝트, 트랙스 'Paradox' MV 공개..파격+강렬한 분위기 [SM Remastering Project, Trax's 'Paradox' MV is released.. Extraordinary + intense atmosphere]. Herald Pop (in Korean). Retrieved August 27, 2022 – via Naver.
Kim, Joo-hee (May 11, 2022). 동방신기 히트곡 ‘Tri-Angle’ 리마스터 MV 공개! [STVXQ's hit song 'Tri-Angle' remaster MV released!]. SM Entertainment (in Korean). Retrieved May 11, 2022.
Son Jin-ah (May 19, 2022). H.O.T. 히트곡 '행복' 리마스터 뮤직비디오 공개 [H.O.T. hit song 'Haengbok' remastered music video released]. MK Sports (in Korean). Retrieved August 27, 2022.
Jung Ji-won (May 26, 2022). 신화 'Yo!' 리마스터 MV 공개 [Shinhwa 'Yo!' remastered MV released]. joynews24 (in Korean). Retrieved August 27, 2022.
Hong Se-young (June 2, 2022). 소녀시대 'Gee' 리마스터 MV 오늘 공개 [Girls' Generation's 'Gee' remaster MV released today]. Dong-a Ilbo (in Korean). Retrieved August 27, 2022.
Yoo Byung-cheol (June 8, 2022). 강타&바네스 'Scandal' 리마스터 뮤직비디오 공개 [Kangta & Vannesd 'Scandal' remastered music video released]. Korea Economic TV (in Korean). Retrieved August 27, 2022 – via Naver.
S.E.S. 히트곡 ‘꿈을 모아서’ 리마스터 MV 공개! [S.E.S hit song 'Just In Love' remaster MV have been released!]. SM Entertainment (in Korean). June 16, 2022. Retrieved June 16, 2022.
Park Seo-hyun (June 23, 2022). SM타운 여름 시즌송 'Summer Vacation' MV 리마스터..23일 공개 [SMTOWN's summer season song 'Summer Vacation' remastered MV..Will be released on the 23rd]. Herald Pop (in Korean). Retrieved August 27, 2022 – via Naver.
Sun Mi-kyung (June 30, 2022). SM타운 여름 시즌송 'Hello! Summer!, 리마스터 MV 공개 [SM Town's summer season song 'Hello! Summer!, remastered MV released]. Osen (in Korean). Retrieved August 27, 2022 – via Naver.
Yoon Seong-yeol (July 7, 2022). 신화 'Hero' 리마스터 뮤직비디오..20년 전 추억 소환 [Shinhwa's 'Hero' remastered music video... Summoning memories from 20 years ago]. Star News (in Korean). Retrieved August 27, 2022 – via Naver.
Kim Won-kyeom (July 14, 2022). SM타운 서머송 '핫 메일' 리마스터 뮤비 공개 [SMTOWN summer song 'Hot Mail' remastered MV released]. SpoTV News (in Korean). Retrieved August 27, 2022 – via Naver.
Kim Soo-jin (July 21, 2022). 슈퍼주니어 서머송 'Dancing Out' 리마스터 MV 공개 [공식] [Super Junior's summer song 'Dancing Out' remastered MV is released [Official]]. Star News (in Korean). Retrieved August 27, 2022 – via Naver.
Sun Mi-kyung (July 28, 2022). SM타운 서머송 '태양은 가득히', 오늘(28일) 리마스터 MV 공개 [SM Town summer song 'Taeyangeun Gaedukki', remastered MV is released today (the 28th)]. Osen (in Korean). Retrieved August 27, 2022 – via Naver.
Jang In-young (August 3, 2022). 풋풋하네...동방신기, '드라이브' 리마스터 MV 공개 [Refresing, TVXQ 'Drive' remastered MV is released]. Newsis (in Korean). Retrieved August 27, 2022 – via Naver.
Hwang Mi-hyun (August 18, 2022). SM, 플라이투더스카이 '씨 오브 러브' 리마스터링 MV 공개 [SM released Fly to the Sky's 'Sea of Love' remastered MV]. News1 (in Korean). Retrieved August 27, 2022 – via Naver.
Ahn Byung-gil (August 27, 2022). 슈퍼주니어 '행복' 리마스터 뮤비 공개 [Super Junior's 'Haengbok' remastered MV is released]. Kyunghyang Shinmun (in Korean). Retrieved August 27, 2022 – via Naver.
Kwak Hyun-soo (September 2, 2022). 보아 히트곡 'Girls On Top' 리마스터 M/V 공개 [BoA's hit song 'Girls On Top' remastered M/V released]. YTN (in Korean). Retrieved September 30, 2022 – via Naver.
Kim Won-gyeum (September 13, 2022). 동방신기 '하이 야 야 여름날' 리마스터 뮤직비디오 공개 [TVXQ's 'Hi Ya Ya Summer Day' Remastered Music Video Released]. SpoTV News (in Korean). Retrieved September 30, 2022 – via Naver.
Choi Yoon-jung (September 29, 2022). S.E.S '러브' 리마스터 뮤비 공개... "1999년으로 컴백" [S.E.S 'Love' remastered MV released... "Come back to 1999"]. Newsis (in Korean). Retrieved September 30, 2022 – via Naver.
Jeong Jin-ah (October 13, 2022). 플라이 투 더 스카이 '중력', 리마스터 뮤비 공개 [Fly to the Sky 'Gravity', remastered music video released]. Newsis (in Korean). Retrieved December 16, 2022.
Hwang Mi-hyun (October 27, 2022). 다나 '세상 끝까지', SM 리마스터링 MV 공개...앳된 얼굴 [Dana 'To the ends of the world', SM remastering MV released...A young face]. News1 (in Korean). Retrieved December 16, 2022.
Ha Na-young (November 10, 2022). 강타 '사랑은 기억보다', 리마스터 MV 공개...새롭게 만나는 2002년 감성 [Kangta 'Love is better than memory', remastered MV released... Newly meet emotion of 2002]. Chosun Biz (in Korean). Retrieved December 16, 2022.
Ha Na-young (November 16, 2022). 시아준수 피처링 참여했던 장리인 'Timeless', 리마스터 MV 공개 [Remastered MV of Zhang Liyin 'Timeless' featuring Xiah Junsu is released]. Chosun Biz (in Korean). Retrieved December 16, 2022.
Jeong Jin-ah (November 23, 2022). 장리인 '타임리스' Part.2 리마스터 MV 공개 [Zhang Liyin 'Timeless' Part.2 remastered MV released]. Nate (in Korean). Retrieved December 16, 2022.
Kim Min-ji (December 7, 2022). 보아, 히트 윈터송 '메리-크리' 리마스터 MV 공개 [Remastered MV for BoA's hit winter song 'Merry-Chri' is unveiled]. News1 (in Korean). Retrieved December 16, 2022.
Seon Mi-kyung (December 15, 2022). SM, 윈터송 'Jingle Bell'리마스터MV공개 [SM winter song 'Jingle Bell' remastered MV is released]. Chosun Ilbo (in Korean). Retrieved December 16, 2022.
Jeong, Jina (November 18, 2022). NCT 드림, 겨울 스페셜 앨범 캔디 리메이크…내달 공개 [NCT Dream, winter special album Candy remake... release next month]. Newsis (in Korean). Retrieved November 18, 2022 – via Naver.