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Red Ribbon Bakeshop, Inc.[1] is a bakery chain based in the Philippines, which produces and distributes cakes and pastries.
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| Company type | Subsidiary |
|---|---|
| Founded | 1979 in Quezon City, Philippines |
| Founders | Renato Mercado Amalia Hizon Mercado |
Number of locations | 240+ |
Area served | Philippines California Nevada New Jersey Arizona New York Virginia Illinois Washington Texas Florida Hawaii Maryland Pennsylvania Michigan |
| Products | Fast food, pastries, and cakes |
| Parent | RRB Holdings Inc. |
| Website | www www |
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In 1979, Amalia Hizon Mercado, husband Renato Mercado, and their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along Timog Avenue in Quezon City.[2] The cakes developed by daughter Teresita Moran are what gave Red Ribbon its prominence in the dessert market of the Philippines. In 1984, it opened its first overseas outlet in West Covina, California.[3] The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over California; five in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix;[4] two in New York City; one in Virginia Beach, Virginia; one in Chicago, one in Metropolitan Detroit, and two in Houston, Texas.[5] Other expansion plans continue to be worked out.[6][7]
In 2005, Red Ribbon was acquired by Jollibee Foods Corporation.[8] Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings.[1]
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