Raymond Savignac

Raymond Savignac (born in Paris on November 06 1907,^[1] died in Trouville-sur-Mer (Calvados) on 29 October 2002),^[2] often just abbreviated to "Savignac", was a French graphic artist famous for his commercial posters. His work is distinguished by a humorous simplicity.^[3]

Raymond Savignac at home

Self-taught, he started designing posters under the direction of Cassandre, but met his greatest success with the poster for Yoplait yogurt, which featured the udders of a cow directly supplying the "milk yogurt" with milk.

Another famous poster was called "La Guerre des boutons" (War of Buttons).

In 1949, Savignac's works were exhibited with those of his contemporary poster artist Bernard Villemot at the Gallery of Beaux Arts in Paris.^[4] A permanent display of his work may be found at the Montebello Museum in Trouville, where he spent his last years. There is also a beachfront walk dedicated to him. Many of his posters depicted the Norman seaside town. These works can be seen there. His murals can be seen also around town.

References

1. Martin, Douglas (2002-11-01). "Raymond Savignac, 94, French Poster Artist". The New York Times. ISSN 0362-4331. Retrieved 2024-05-16.
2. "matchID - Raymond Savignac". Fichier des décès (in French). Retrieved 2 December 2023.
3. Bar, P.A. (31 October 2002). "Décès de l'affichiste Raymond Savignac". Le Parisien (in French). Retrieved 13 August 2021.
4. "Les grands noms de l'affiche".

Further reading

• Fiell, Charlotte; Fiell, Peter (2005). Design of the 20th Century (25th anniversary ed.). Köln: Taschen. p. 630. ISBN 9783822840788. OCLC 809539744.