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Rakuten France, formerly PriceMinister, is a French company that runs the e-commerce site fr.shopping.rakuten.com. In 2010, it was purchased by Rakuten and in 2018, it was rebranded from PriceMinister to Rakuten.
 | |
| Type of business | Subsidiary |
|---|---|
| Founded | August, 2000 |
| Headquarters | , |
| Key people | Cédric Dufour (CEO) |
| Industry | Electronic commerce |
| Products | Books, music, video, games, computing, high tech, Fashion, Home, food. |
| Employees | 250 |
| Parent | Rakuten |
| URL | https://fr.shopping.rakuten.com |
| Launched | 2000 |
The company was founded in August 2000, originally located in Paris, at 57 Boulevard de la Villette, in a former zeppelin factory dating from the 1880s.
In June 2010, the company was bought by Rakuten,[1] the largest Japanese e-commerce site. The company moved in January 2012 to the former department store "Au Reaumur" in central Paris. In May 2014, four years after the acquisition by Rakuten, Pierre Kosciusko-Morizet and Pierre Krings announced that they were leaving their positions as CEO and COO of Rakuten Europe and general director of PriceMinister. Olivier Mathiot, co-founder and former director of marketing and communications, was promoted to CEO of PriceMinister.
In late 2018, the site was rebranded as Rakuten and then transferred to the Rakuten domain.[2] That year Fabien Versavau became CEO.[3]
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