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British cigarette brand From Wikipedia, the free encyclopedia
Raffles (also known as Players in the United States; now Virginia S by Raffles) was a British brand of cigarettes which was owned and manufactured by Philip Morris USA in the U.S. and by Philip Morris International outside of the U.S.[5][6]
Product type | Cigarette |
---|---|
Owner | Philip Morris USA in the U.S., Philip Morris International outside of the U.S. |
Produced by | Philip Morris USA in the U.S., Philip Morris International outside of the U.S. |
Country | United Kingdom |
Discontinued | May 2011 |
Markets | United States, United Kingdom[1][2][3][4] |
Previous owners | Imperial Tobacco |
Tagline | "One Step Ahead" |
Carcinogenicity: IARC group 1 |
In August 2001, Imperial Tobacco announced that it had entered into an agreement with Philip Morris International for the distribution and sale of Marlboro, Raffles and Chesterfield cigarettes in the U.K.[7]
In May 2011, the name of the brand was changed from Raffles to Virginia S by Raffles. Philip Morris Marketing Director Xavier Ducarroz described the rename as a move to a "contemporary look and feel."[8][9]
Various poster and magazine adverts, as well as promotional merchandise, were made to promote the brand in the 1980s and 1990s.[10][11][12]
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