Rad Power Bikes
Electric bike company based in Seattle, Washington From Wikipedia, the free encyclopedia
Rad Power Bikes is an American electric bicycle brand based in Seattle, Washington. Rad Power bikes are primarily sold in the United States.
| Company type | Private |
|---|---|
| Industry | Electric bicycles |
| Founded | 2007 |
| Founder | Mike Radenbaugh |
| Headquarters | , United States |
Key people | |
| Products | Electric bicycles, accessories and related components |
Number of employees | 215 |
| Website | radpowerbikes |
History
Summarize
Perspective
Rad Power Bikes was founded by Mike Radenbaugh in 2007. The company's business model is direct to consumer and it designs its products at its Seattle headquarters.[2] Radenbaugh remained CEO until 2022 when he was replaced by Phil Molyneux.[1]
Rad Power Bikes opened an office in the Netherlands in 2017. After economic challenges and four rounds of layoffs it left the European market in 2023 to focus on sales in the United States.[3]
In 2022 Jonathan and Kaye Steinsapir filed a wrongful death lawsuit against Rad Power Bikes after their daughter died while riding a RadRunner which was settled for a sum of $1.5 million.[4][5] As part of a separate safety concern in the same year, Rad Power Bikes recalled RadWagon 4 model bikes due to an issue with some of the tires that could cause them to pop and for the rider to lose control of the bike.[6]
Starting in September 2023, Rad Power Bikes announced that all of its e-bikes and lithium-ion batteries would meet UL certification. This was concurrent with a New York City requirement that all e-bikes sold be certified.[7]
Rad Power Bikes has raised a total of $329 million in investments. It is the largest ebike brand in North America with more than 350,000 sales.[8][9][10]
Models
Rad Power has made several model families of bikes, including the following:
- RadCity
- RadExpand
- RadKick
- RadRover
- RadRunner
- Radster
- RadWagon
- RadMission
Recognitions
In 2021, Rad Power Bikes was included in the inaugural list of the TIME100 Most Influential Companies.[11]
Recognized by Fast Company and Inc. magazines as one of the most innovative and influential companies in 2021.[12][13]
References
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