Pony (make-up artist)
South Korean make-up artist, blogger and Beauty YouTuber From Wikipedia, the free encyclopedia
Park Hye-min (born 1990),[1][2] known professionally as Pony or Pony Park, is a South Korean make-up artist, blogger, and Beauty YouTuber. Pony is credited with popularizing Korean beauty trends worldwide.[4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career.[5]
Pony | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
포니 | ||||||||||
Pony in December 2015 | ||||||||||
| Born | Park Hye-min 1990 (age 34–35)[1][2] South Korea | |||||||||
| Occupations |
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| Years active | 2010–present | |||||||||
YouTube information | ||||||||||
| Channel | ||||||||||
| Years active | 2015–present | |||||||||
| Genres | ||||||||||
| Subscribers | 5.96 million[3] | |||||||||
| Views | 344.8 million[3] | |||||||||
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Last updated: October 28, 2023 | ||||||||||
| Korean name | ||||||||||
| Hangul | 박혜민 | |||||||||
| Revised Romanization | Bak Hyemin | |||||||||
| McCune–Reischauer | Pak Hyemin | |||||||||
| Stage name | ||||||||||
| Hangul | 포니 | |||||||||
| Revised Romanization | Poni | |||||||||
| McCune–Reischauer | P'oni | |||||||||
Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
Career
Summarize
Perspective
The name "Pony" came from her nickname at school, which she has used as her online name since.[4] Having enjoyed drawing since childhood,[6] Pony kept a blog on Cyworld and also began practicing make-up looks while she was a third-year high school student.[7][4] She began posting video tutorials at the request of other users, which were positively received.[4][8] Pony went to university to become a graphic designer and later worked at an office.[6] In 2010, she was approached by a publisher to write a series of books on make-up tips, which were later released in 2011, 2012, and 2014 in Taiwan, Thailand, Indonesia, China, and Japan.[4][6][9] She eventually quit her job to pursue make-up full-time.[8] For a while, she also worked as a make-up artist for singer CL.[6][10]
After launching her YouTube channel, Pony Syndrome, in 2015,[6] Pony gained over 4,400,000 subscribers in 2018.[7][10] This has been helped by her providing English subtitles to her videos and focusing on a diverse range of make-up looks for a global audience.[4][6] In addition to posting make-up looks, Pony also created tutorials for celebrity transformations.[11]
In 2015, Pony launched her make-up brand, Pony Effect, through the Korean beauty retailer Memebox.[6][12]
Personal life
Pony married her boyfriend in May 2017, whom she had been dating for 10 years.[2][13] In addition to speaking her native language, Korean, Pony is also fluent in English.[9]
Endorsements
Pony has been a brand ambassador for Etude House since 2014.[14] In 2018, Pony became a brand ambassador for Bobbi Brown,[15] including releasing a promotional song titled "Outta My Mind."[16] In 2019, Pony released collaboration make-up collections with MAC Cosmetics,[8][17] ColourPop Cosmetics, Revolve, Etude House,[18][19] and NYX Professional Makeup.[20] For her collaboration with MAC Cosmetics, Pony released a digital single, "Divine", to promote its release.[21] In 2020, she became the first Korean collaborator of the brand Morphe.[19]
Discography
Publications
Korean
| Year | Title | Publisher | ISBN |
|---|---|---|---|
| 2010 | Pony's Secret Make-up Book (포니의 시크릿 메이크업북) | Login | ISBN 978-8964803950 |
| 2011 | Pony's Special Make-up Book (포니의 스페셜 메이크업북) | Login | ISBN 978-8964806029 |
| 2012 | Pony's Celeb Make-up Book (포니의 셀럽 메이크업 북) | Login | ISBN 978-8964808580 |
| 2014 | Pony's Style Make-up Book (포니의 스타일 메이크업 북) | Login | ISBN 979-1155093122 |
Japanese
| Year | Title | Publisher | ISBN |
|---|---|---|---|
| 2014 | "Kawaii Kao" wa Tsukurumono! Himitsu no Ulzzang Make (“かわいい顔"はつくるもの! 秘密のオルチャンメイク) (lit. Creating a Cute Face! The Secret Ulzzang Make-up) | Sweet Thick Omelet | ISBN 978-4907061081 |
| 2016 | Watashi no Jijo Ichiban "Moreru" Himitsu no Ulzzang Make II (わたし史上いちばん“盛れる"秘密のオルチャンメイクII) (lit. My Best Beautification Ever: The Secret Ulzzang Make-up II)[23] | Sweet Thick Omelet | ISBN 978-4907061173 |
References
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