Pierluigi Christophe Orunesu

Pierluigi Christophe Orunesu (born May 15, 1978, in Morges, Switzerland) is an entrepreneur of Italo-Swiss origin.^[1][2][3][4]

Pierluigi Christophe Orunesu
Born	(1978-05-15) May 15, 1978 (age 47) Morges, Switzerland

Biography

Pierluigi Christophe Orunesu established Cybel’Art, a company that developed XR, digital and holographic protocol called icologram.^{[2][5][6][7][8][9]} His company collaborated with various artists, including Philippe Entremont and Henri Dès.^[10][11]

In 2008 in Switzerland, Orunesu founded Eurolactis, a business focused on the processing and distribution of Donkey's milk.^[12][13][14] His company operates worldwide and has a research team in Italy.^{[3][15][16][17][18]}

In 2011, Eurolactis signed a partnership agreement with football club Inter Milan.^[19] In 2017, he stepped down from the presidency, but remained involved as the general manager.^[1]

In December 2014, he donated two donkey foals and freeze-dried donkey milk to Pope Francis, intended for the Vatican hospitals.^{[15][20][21][22][23]}

In 2023, his company, Cybel’Art, launched icologram App, a digital and spatial computing startup that allows the virtual presence of artists, such as Henri Dès, through augmented reality technology.^[24][25] His company teamed up with the Orchestre de la Suisse Romande (OSR) to record the world's first holographic symphonic performance presented at Artgenève 2024.^{[26][27][28][29]}

In 2025, Orunesu's company, Cybel’Art, developed and launched Virtual Hall, a virtual reality application designed for symphonic performances, belonging to Orchestre de la Suisse Romande. The platform enables users to view concerts from various on-stage perspectives using 360-degree immersive video. Orunesu is credited as the architect and inventor of the technology, which integrates multi-camera setups and synchronized audio-visual processing. Virtual Hall was first presented at Artgenève 2025.^[30]

Personal life

Pierluigi Christophe Orunesu has ties to the actress Audrey Hepburn. He spent a portion of his youth at La Paisible, Hepburn's residence. Orunesu's godfather is Sean Ferrer Hepburn, son of Audrey Hepburn and Mel Ferrer.^{[6][31][32][33][34]}

Orunesu is featured in the documentary Audrey Hepburn: Pain and Glory (2020).^[35][36][37]

Since 2008, he has been an active member of the Lions Clubs International, presiding over the Lions Club Jura-Léman from 2015 to 2016.^[38][39]