Pibb Xtra

Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink created and marketed by The Coca-Cola Company. It is a type of pepper soda^[2] with several variants.

Pibb Xtra

Type	Soft drink
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	June 28, 1972 (as Peppo) June 26, 1974 (as Mr. Pibb) June 27, 2001 (as Pibb Xtra)
Discontinued	June 25, 1974 (as Peppo) June 26, 2001 (as Mr. Pibb)
Color	Caramel
Flavor	"Spicy cherry"[1]
Variants	Pibb Xtra Pibb Zero Pibb Xtra/Zero Cherry Pibb Xtra/Zero Cherry-Vanilla
Related products	Dr Pepper Dr. Wells Dr Thunder

As of 2020, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines.^{[citation needed]}

History

Mr. Pibb advertisement

First introduced as "Peppo" to compete against Dr Pepper,^[3] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.^[4] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas^[5] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.^[6] In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.^[7]

In 2001, a cinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.^[8] As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".^[1][9][10]

Variations

Standard flavors

Pibb Xtra, introduced in 2001, replaced Mr. PiBB. It is not merely a re-branding, but a reformulation.

Pibb Zero replaced Diet Mr. PiBB.

Coca-Cola Freestyle flavors

Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.^[11] In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.

Ingredients

Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.

Pibb Xtra

Nutritional value per 12 fl oz (355 ml)
Energy	140 kcal (590 kJ)
Carbohydrates	38
Sugars	40
Dietary fiber	0
Fat	0
Saturated	0
Trans	0
Protein	0
Vitamins and minerals Vitamins Quantity %DV† Vitamin A equiv. 0% 0 μg Vitamin C 0% 0 mg Minerals Quantity %DV† Calcium 0% 0 mg Iron 0% 0 mg Potassium 0% 0 mg Sodium 2% 40 mg
Other constituents	Quantity
Cholesterol	0
†Percentages estimated using US recommendations for adults,[12] except for potassium, which is estimated based on expert recommendation from the National Academies.[13]