Peter Souter

Peter Souter (born 1962) is a British writer. He is the chairman and chief creative officer of TBWA London^[1][2][3][4] as well as the former executive creative director of Abbott Mead Vickers BBDO.^[5][6][7] He has written for film, television, theatre and radio, including the screenplay for the ITV six-episode comedy-drama television miniseries Married Single Other^[8] and the 2024 Netflix and Locksmith Animation film That Christmas.

Peter Souter
Peter Souter at the BFI London Film Festival premiere of That Christmas on 19 October 2024
Born	1962 (age 62–63)
Occupation	Writer TBWA London chairman and chief creative officer Former Abbott Mead Vickers BBDO executive creative director
Years active	2005-present

Advertising career

Souter began his career in advertising as a copywriter at Abbott Mead Vickers BBDO in 1991, where he worked alongside Paul Brazier for 4 years. He then moved on to become deputy creative director in 1995, then executive creative director in 1997, taking over for David Abbott.^[9] In 2005 he worked on the 'Make Poverty History' campaign,^[10] which he said was the work of which he is most proud.^[11]

Writing career

Souter has written plays for radio, theatre and television. His radio plays for BBC Radio 4 include Puddle,^[12] Goldfish Girl,^[13] Stream River Sea,^[14] That's Mine, This is Yours,^[15] What Love Sounds like,^[16] and "13a, 13b".^[17]

Souter's television drama, Married Single Other, is a series based on the lives of group of people who are either married, single or "other", other being defined as in a relationship. It was aired on ITV in February 2010.^[18]

For theatre, Souter wrote the play Hello/Goodbye, which was sold out at the Hampstead Theatre in its first run in 2013,^[19] and is playing again from 21 January to 28 February 2015.^[20]

References

1. "ABOUT | TBWA London The Disruption Company | Greater London". tbwalondon.
2. "Bio". Campaign. 2020-06-05. Retrieved 2020-12-07.
3. "Peter Souter to remain as chairman of TBWA\London". www.campaignlive.co.uk.
4. "Video". www.youtube.com. Retrieved 2020-12-07.
5. "CV: PETER SOUTER Creative director, Abbott Mead Vickers BBDO". The Independent. February 2, 1998. Archived from the original on 2022-05-26.
6. "An AMV BBDO advertising supplement: Profile/Michael Baulk, Andrew Robertson, Peter Souter - The new power generation. Abbott Mead's seamless succession is the envy of adland. Stefano Hatfield reports on the new guard". www.campaignlive.co.uk.
7. "Peter Souter exits AMV for career in TV drama". www.campaignlive.co.uk.
8. "Peter Souter". IMDb.
9. Foster, Stephen (25 November 2014). "TBWA UK finally admits it's got a crisis and appoints old AMV hand Peter Souter to try to fix it". More About Advertising.
10. "Make Poverty History: "MAKE POVERTY HISTORY" TV Commercial by AMV BBDO London". Archived from the original on 2016-03-09.
11. "My space: Peter Souter, advertising executive and writer". The Telegraph. 13 May 2013.
12. "Drama, Puddle". BBC Radio 4. 2020-11-30. Retrieved 2020-12-07.
13. "Drama, Peter Souter - Goldfish Girl". BBC Radio 4. 2020-11-30. Retrieved 2020-12-07.
14. "Drama, Peter Souter - Stream, River, Sea". BBC Radio 4. 2020-11-30. Retrieved 2020-12-07.
15. "Drama, Peter Souter - That's Mine, This Is Yours". BBC. 2011-05-04. Retrieved 2020-12-07.
16. "Drama, Peter Souter - What Love Sounds Like". BBC. 2012-10-24. Retrieved 2020-12-07.
17. Souter, Peter (September 20, 2015). "13a,13b" – via Vimeo.
18. "Married Single Other". February 22, 2010 – via IMDb.
19. "Hello/Goodbye, Hampstead Theatre, review: 'this play will break your heart'". The Telegraph. 28 January 2015.
20. "Hello/Goodbye". Hampstead Theatre.