Paulo Londra

Paulo Ezequiel Londra (born April 12, 1998) is an Argentine rapper and singer. His music has topped Argentine charts and has been highly successful across Argentina and Latin America.

Paulo Londra
Londra in 2019
Born	Paulo Ezequiel Londra (1998-04-12) April 12, 1998 (age 27) Córdoba, Argentina
Occupations	Rapper singer songwriter
Years active	2017–present
Partner	Rocío Moreno (2015–2021)
Children	2
Musical career
Genres	Urbano
Website	paulolondra.us

Early life

Londra was inspired to become a rap artist by watching Eminem's 8 Mile film. The urge to interpret his lyrics outside of a recording studio led him to improvise and rap in Argentinian squares with friends, gradually creating a local buzz.

At the age of 14, he performed for the first time in a freestyle competition, in a tournament known as Sin Escritura ('Without Writing'). However, Paulo confessed that he did not do well in rap battles, since in those competitions the rappers who threw the most aggressive bars usually won, and he demonstrated another type of more melodic and technical style.^[1]

Leaving his comfort zone and freestyling in squares helped with his shyness, and launched a competitive period spanning around five years.^[2] He forged his style battling in freestyle contests as the so-called El Quinto Escalón, and rapidly stepped up to Latin trap.^[3]

Career

His professional career kicked off with "Relax", a song he uploaded in early 2017. Londra's music avoids themes prominent in urban music, such as violence and drugs.^[4]

Londra became well known through his hit songs "Nena Maldición" (featuring Lenny Tavarez), "Te Amo" (with Piso 21), and "Cuando Te Besé" (with Becky G). The latter peaked at number 45 on the Billboard Hot Latin Songs and became the first song to ever top the Billboard Argentina Hot 100.^[5] His song "Adán y Eva" also topped Billboard's Argentina Hot 100.^[4]

In 2019, he was featured on Ed Sheeran's No.6 Collaborations Project, performing on the song "Nothing on You" along with British rapper Dave. On 26 September of the same year, Londra released the song "Party", a collaboration with the American rapper and singer A Boogie wit da Hoodie.

In May 2020, a conflict between Paulo and his label Big Ligas was made public through Instagram, where Ovy on the Drums and Kristoman were accused of manipulating Londra's contract and defrauding him to have the rights to his songs without the consent of the latter.^{[citation needed]} Londra would later publish an open letter in which he would disclose the reasons for the conflict, claiming that they made him sign with Warner Music without his consent to record his first album, and that they scammed him into signing a contract that linked him to Big Ligas until 2025.^{[citation needed]} This resulted in Paulo not being able to release more music until he could solve the court case that his lawyers are carrying out to be able to terminate his contract with Warner and Big Ligas.^{[citation needed]}

Discography

Main article: Paulo Londra discography

• Homerun (2019)
• Back to the Game (2022)

Tours

• Leones Con Flow Tour (2018)
• Homerun Tour (2019–2020)

Awards and nominations

Year	Award	Category	Nominated work	Result	Ref.
2018	Jerónimo Awards	Special Distinction	—	Won	[6]
	Kids' Choice Awards Argentina	Best New Artist		Nominated	[7]
	MTV Europe Music Awards	Best Latin America South Act		Nominated	[8]
	Quiero Awards	Best Urban Video	"Te Amo"	Nominated	[9]
		Best Collaboration	"Cuando Te Besé"	Nominated
	Martín Fierro Digital Awards	Best Music Artist	—	Nominated	[10]
	Latin Music Italian Awards	Best Latin Revelation of The Year		Nominated	[11]
		Favorite Liryc Song	"Te Amo"	Nominated
2019	Heat Latin Music Awards	Best New Artist	—	Nominated	[12]
	Gardel Awards	Best Urban/Trap Song or Album	"Adán y Eva"	Won	[13][14]
			"Chica Paranormal"	Nominated
			"Dímelo"	Nominated
			"Cuando Te Besé"	Nominated
		Collaboration of the Year		Nominated
		Best Urban/Trap Collaboration		Won
		Best New Artist	—	Nominated
	MTV Millennial Awards	Best Argentine Instagrammer		Nominated	[15]
		Instacrush		Nominated
		Argentine Artist of the Year		Nominated
		Hit of the Year	"Adán y Eva"	Won
		Collaboration of the Year	"Cuando Te Besé"	Nominated
	Youth Awards	Best New Artist	—	Nominated	[16]
	Latin American Music Awards	New Artist of the Year		Nominated	[17]
	LOS40 Music Awards	LOS40 Global Show Award	"Adán y Eva"	Nominated	[18]
	Latin Grammy Awards	Best New Artist	—	Nominated	[19]
	[[2019 MTV Europe Music Awards|MTV Europe Music Awards	Best Latin America South Act]]		Nominated	[20]
	Martín Fierro Fashion Awards	Best Male Singer Style		Nominated	[21]
	Quiero Awards	Best Male Artist Video	"Adán y Eva"	Nominated	[22]
		Best Trap Video	"No Puedo"	Nominated
		Best Urban Video	"Adán y Eva"	Nominated
		Best Video of the Year		Nominated
Martín Fierro Digital Awards	Best Music Artist	—	Nominated	[23]
2020	Billboard Latin Music Awards		Best New Artist of the Year	Nominated	[24]
	Lo Nuestro Awards	Album of the Year	Homerum	Nominated	[25]
		Video of the Year	"Party"	Nominated
		Urban/Trap Song of the Year	"Adan y Eva"	Nominated
	Spotify Awards	Most Followed Artist	—	Nominated	[26]
		Most-Streamed Male Artist on Consoles		Nominated
		Most-Streamed Male Artist – For Users From 13 to 17 Years Old		Nominated
	Heat Latin Music Awards	Best South Artist		Nominated	[27]
	Your Urban Music Awards	Top Latinoamerican Urban Arstist		Nominated	[28]
	Gardel Awards	Album of the Year	Homerum	Nominated	[29]
		Best Urban/Trap Song or Album		Nominated
		Best Urban/Trap Collaboration	"Party"	Nominated
			"Sólo Pienso En Ti"	Nominated