Paris Baguette
South Korean international bakery chain From Wikipedia, the free encyclopedia
Paris Baguette (French pronunciation: [paʁi baɡɛt]; Korean: 파리바게뜨; RR: Paribagetteu) or Paris Croissant (Korean: 파리크라상; RR: Parikeurasang), is a South Korean multinational chain of bakery-cafés, owned by the SPC Group and headquartered in Seoul. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name.
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Paris Baguette location in Yeongdeungpo-gu, South Korea (2006) | |
| Company type | Subsidiary |
|---|---|
| Industry | Food |
| Headquarters | Seoul, South Korea |
Key people | Cho Sang-ho (CEO) |
| Products | Baguette, croissant, cake in bread, confectionery |
| Revenue | 1.51 billion USD (2013) |
| Parent | SPC Group |
| Website | www |
Founded in 1988, the franchise brand, Paris Baguette grew into the No. 1 bakery in South Korea in 2004, branching out to local subsidiaries in Vietnam, Indonesia, Singapore, etc.
Franchises
Paris Baguette
In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand. As of December 2024, the chain had over 3,700 retail stores in South Korea, over 200 stores in the United States, and more than 10 stores in Canada.[1] Paris Baguette also launched retail stores in France, United Kingdom, China, Malaysia, Vietnam, Indonesia, and so on.[2]
The U.S. Paris Baguette franchises have concentrated on selling cakes, pastries, and bread, instead of evolving into more general eateries as some other bakery cafés have done.[1][3]
Caffè Pascucci
Caffè Pascucci is an Italian espresso café franchise.[4]
Other
Other franchises of Paris Croissant include LINA's and Tamati (sandwich), Passion5 (upscale dessert gallery), L'atelier (café restaurant). It also handles the Korean branch of Jamba Juice (smoothie).[4]
Labor practices
In 2022 a boycott of Paris Baguette took off after a worker at a Pyeongtaek factory was fatally crushed by a sauce mixing machine. Shortly before the incident another worker at the factory had sustained an injury to their hand from a production machine but was not sent to the hospital since they were not a full-time worker. Various South Korean trade unions have condemned the company due to a history of safety issues and union busting.[5][6][7]
See also
References
External links
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