PEL (company)
Pakistani home appliances manufacturer From Wikipedia, the free encyclopedia
Pak Elektron Limited (PEL) is a Pakistani major appliances and electrical equipment manufacturer headquartered in Lahore.[2]
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| Company type | Public |
|---|---|
| PSX: PAEL KSE 100 component | |
| Industry | Electronics |
| Founded | 1956 |
| Headquarters | Lahore, Punjab, Pakistan |
Area served | Pakistan |
Key people | |
| Products | Refrigerators, Air conditioners, Microwave Ovens, Water Dispensers, Transformers, Switchgear and Energy Meters |
| Revenue | Rs. 66.02 billion (US$230 million)[1] (2022) |
| Rs. 5.43 billion (US$19 million)[1] (2022) | |
| Rs. 1.06 billion (US$3.7 million)[1] (2022) | |
| Total assets | Rs. 67.41 billion (US$230 million)[1] (2022) |
| Total equity | Rs. 38.95 billion (US$130 million)[1] (2022) |
| Parent | Saigol Group |
| Website | pel |
PEL operates in two segments: power and appliances. The former includes manufacturing of power transformers and energy meters, while the latter division assembles and distributes home appliances such as refrigerators and air conditioners.[3][4]
History
Summarize
Perspective
Pak Elektron Ltd (PEL) was founded in 1956 through a technical collaboration with AEG. In 1978, PEL was acquired by Saigol Group and was taken public a decade later. In 2009, PEL became the sole distributor of LG Corporation's home appliances in Pakistan.
In February 2018, the World Bank imposed a 33-month debarment on PEL, its affiliates PEL Marketing, Kohinoor Power Company, and its former general manager, Abdul Waheed Butt, for engaging in collusive practices during bidding on World Bank-financed electricity distribution and transmission improvement projects in Pakistan.[5][6] As part of Negotiated Resolution Agreements, PEL and Butt acknowledged their roles in the misconduct and agreed to comply with specified corporate compliance conditions for release from debarment. An investigation by the World Bank's Integrity Vice Presidency found that PEL was part of a trade association that conspired to allocate predetermined shares of five contracts by deciding winners in advance and coordinating bid prices; Butt chaired meetings that distributed at least two of these contracts among group members.[7]
In 2020, PEL became a distributor of Panasonic products in Pakistan.[8]
In 2025, PEL commenced export operations to the United States.[9]
Appliances Division
PEL’s Appliances Division is the flag carrier of the Saigol Group involved in home appliances manufacturing.
PEL Air
PEL window-type air conditioners were introduced in 1981 in technical collaboration with General Corporation of Japan. Ever since their launch, PEL air conditioners have a leading position in the market. Recognizing the shift in consumers' preference from window-type to split-type air conditioners, PEL has focused its manufacturing efforts on split-type air conditioners.
PEL Refrigerators
The manufacturing of refrigerators started in 1986-87 in technical collaboration with M/s IAR-SILTAL of Italy. Like air conditioners, PEL's refrigerators are also in great demand. Today, PEL Crystal has 30% market share across Pakistan.
PEL Deep Freezers
PEL deep freezer was introduced in 1987 in technical collaboration with M/s Ariston Thermo of Italy.
Power Division
PEL's Power Division consists of three main products:
References
External links
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