OwnLocal
American digital advertising startup From Wikipedia, the free encyclopedia
OwnLocal is an Austin, Texas-based digital advertising startup founded in 2010.[1][2][3][4]
| |
| Company type | Technology |
|---|---|
| Industry | Advertising |
| Founded | Austin, Texas, United States (2010) |
| Founder |
|
| Headquarters | Austin, Texas , United States |
Key people | |
| Products |
|
| Website | ownlocal |
History
Lloyd Armbrust and Jason Novek founded Seeing Interactive in 2010.[1][5][6][7] Backed by seed accelerator Y-Combinator, the company launched as a service for local newspaper, TV, and Radio stations.[1][4][5][8] After its launch, the startup raised $1 million in seed funding from various investors, including Lerer Ventures, Baseline Ventures, and angel investors Joshua Schachter and Paul Buchheit.[1][9] The company changed its name to OwnLocal in March 2011.[10]
In October 2011, OwnLocal received an undisclosed amount from a funding round led by Automattic, the developer of WordPress.[3][8] The incubator 500 Startups also participated in the funding.[citation needed] The round raised the company's total funding to $2 million.[2][11]
OwnLocal was one of the first for-profit companies to receive funding from the Knight Enterprise Fund, a fund for media innovation.[2][8][11] The company also received an equity investment in February 2013 from Digital First Ventures for an undisclosed amount.[12]
Acquisitions
In May 2014, OwnLocal acquired Whoosh Traffic.[13] Whoosh Traffic was an Austin-based company that powered SEO reporting for large Fortune 500 companies and small businesses.[14] Whoosh was backed by Techstars, 500 Startups, and several other major technology investors.
OwnLocal acquired Sidengo on March 10, 2015.[15] Sidengo was an easy-to-use website builder for people with no design or technical skills. Sidengo was started in Monterrey, Mexico by Jorge González and Gabriel Garza.[16] As of March 2015, OwnLocal had integrated the Sidengo technology into their platform and planned to distribute the technology to their media partners.[15]
OwnLocal acquired Inbound Press[17] in March 2016. Inbound Press was created in Orange County, California by Andrew McFadden. The company's flagship product, Smart Media Kit, is a proven process that generates new advertising leads for newspapers. OwnLocal had added Smart Media Kit to its product offerings[18] as of June 2016.
References
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