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Outbox Enterprises was founded in 2011 and based in Los Angeles.[1] It offers a white label system to sell tickets directly to customers, allowing live entertainment venues to control their inventory, pricing, and consumer data without third party involvement. Cirque du Soleil, a client, is also a shareholder.[2]
| Industry | Entertainment and sports, ticketing |
|---|---|
Key people | Jean-Francoys Brousseau, Fred D. Rosen |
| Products | Waiting Room |
In 2011, Outbox and AEG created AXS, a competitor to Ticketmaster.[3] The former Ticketmaster CEO Frederic D. Rosen became the CEO of Outbox Enterprises.[4] After a year, Fred Rosen had to step down, which suggests a sign of internal troubles at Outbox.[5] Outbox Enterprises was born from Outbox Technology, founded in 2005 by Jean-Francoys Brousseau.[6]
In 2015, it changed its name to OutboxAXS,[7] indicating a clash of visions between Outbox and AEG. In 2019, Outbox sold its stake in AXS to AEG.[8] In 2015, OutboxAXS also merged with the paperless ticketing system Veritix.[9]
In 2020, the Cirque du Soleil, a major shareholder of Outbox, went bankrupt.
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