Orbitz (drink)
Soft drink with edible spheres in suspension From Wikipedia, the free encyclopedia
Orbitz was a non-carbonated fruit-flavored beverage produced by The Clearly Food & Beverage Company of Canada, makers of Clearly Canadian. The drink was sold in five[1] flavors, and made with small floating edible fruit-flavored jelly beads. Orbitz was marketed as a "texturally enhanced alternative beverage" but some consumers compared it to a potable lava lamp.[2][3]
| |
| Type | Soft drink |
|---|---|
| Manufacturer | The Clearly Food & Beverage Company |
| Country of origin | Canada |
| Introduced | May 1996 |
| Discontinued | 1998 |
| Related products | Clearly Canadian |
History
It was introduced in test markets around May 1996, then went to most markets by 1997, and then quickly disappeared due to poor sales.
Post-Discontinuation
The product's domain name was bought by the Internet-based travel agency named Orbitz.
Unopened bottles from the drink's original launch have become a collector's item, appearing on online auction websites. The Clearly Food & Beverage Company states that the proprietary equipment that made Orbitz broke down and the trademark is no longer owned by the company.[2] In July 2013, Clearly Canadian stated that it was considering producing a limited run of new products to satisfy "nostalgia demand", with the possibility of annual issues thereafter based on consumer reception of the initial batch.[needs update]
Ingredients
The small balls floated due to their nearly equal density to the surrounding liquid, and remained suspended with the assistance of gellan gum. The gellan gum provided a support matrix and had a visual clarity approaching that of water, which increased with the addition of sugar. The gellan gum created a very weak yield stress which has been measured to be ~0.04 Pa.[4]
Flavors
Several flavors of Orbitz were produced:[1]
- Raspberry Citrus
- Blueberry Melon Strawberry
- Pineapple Banana Cherry Coconut
- Vanilla Orange
- Black Currant Berry
In popular culture
The drink is featured in the 1999 Gregg Araki film Splendor when Kelly MacDonald's character opens a fridge full of Orbitz and drinks one.
See also
References
External links
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