Ojos Locos
American restaurant chain From Wikipedia, the free encyclopedia
Ojos Locos Sports Cantina is a chain of Mexican-themed sports bars and restaurants based in Dallas, Texas, and having locations throughout the American Southwest. The chain is known for its waitresses (called "chicas") who wear cleavage- and midriff-revealing uniforms, leading to its colloquial designation as a breastaurant. It is often nicknamed the “Mexican Hooters”.
| |
| Company type | Private |
|---|---|
| Industry | Restaurant |
Number of locations | 33 |
Area served | Texas and Southwestern United States |
| Products | Mexican food, Southwest food, alcohol, beer |
| Services | Food and beverage |
| Website | ojoslocos.com |
History and concept
Summarize
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Ojos Locos (pronounced [ˈo.xos ˈlo.kos], Spanish for "Crazy Eyes") was founded in 2010 by restaurateurs Randy DeWitt, Jack Gibbons, Rich Hicks, and Todd East.[1] DeWitt, the owner of parent company Front Burner Restaurants, had previously founded Twin Peaks, a chain of wilderness lodge-themed breastaurants, in 2005.[2] The 2010 opening of the first Ojos Locos restaurant in Dallas coincided closely with the 2010 FIFA World Cup and the chain has consistently emphasized soccer as a principal sport to watch at its locations.[3][4][5]
Ojos Locos has been called a "Mexican Hooters"[3] or "Twin Peaks for a Hispanic customer base"[2][4] and markets itself to working class Hispanic men.[3] Workers at the chain frequently speak both Spanish and English[3] and The New York Times has singled out the restaurant as an example of an establishment that has thrived even during an anti-Spanish-language political environment.[6] D Magazine cited it as being the best sports bar in Dallas in 2013.[5]
The servers at Ojos Locos are known as "chicas"[3][7] and wear short skirts along with cleavage and midriff-baring outfits, leading the chain to colloquially be referred to as a "breastaurant".[8][9] The food served is a mix of Mexican and Southwestern American food developed by chef John Franke,[10] with tacos being a particular specialty.[8] They are also known for their tall beer pitchers called "balones" that contain 100 US fluid ounces (3.0 L).[3][7] As of 2020, there were thirteen locations across Texas, Arizona, and New Mexico.[11] As with their sister chain, Twin Peaks, they promote the 29 °F (−2 °C) temperature of their beer, which is the coldest temperature possible before ice crystals begin to form in the beer they serve.[12][13] Ojos Locos restaurants feature numerous large screen televisions (including one in each booth)[14] showing Spanish-language sports broadcasts (especially soccer, boxing, and UFC matches).[1][3]
References
External links
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