No Matter What (Korean: 누가 뭐래도) is a 2020 South Korean television series starring Na Hye-mi, Choi Woong, Jung Min-ah and Kim Jung-heon.[1] The series, directed by Sung Joon-hae and written by High Phoenix, revolves around an extended family and a flower shop filled with beautiful flowers 365 days in a year.[2][3]
Quick Facts Hangul, Literal meaning ...
| No Matter What |
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 Promotional poster |
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| Hangul | 누가 뭐래도 |
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| Literal meaning | No Matter What Anyone Says |
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| Revised Romanization | Nuga Mworaedo |
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| Genre | |
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| Created by | KBS Drama Production |
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| Written by | Go Bong-hwang |
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| Directed by | Sung Joon-hae |
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| Starring | |
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| Theme music composer | Yuri |
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| Opening theme | "Life Is Beautiful" |
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| Country of origin | South Korea |
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| Original language | Korean |
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| No. of episodes | 120 |
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| Executive producer | Woosung Jeon |
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| Producer | Sung Joon-hae |
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| Camera setup | Single-camera |
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| Running time | 30 minutes |
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| Production company | KBS Drama Production |
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| Network | KBS1 |
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| Release | October 12, 2020 (2020-10-12) –
March 26, 2021 (2021-03-26) |
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The daily drama premiered on KBS1 on October 12, 2020 and aired every weekday at 20:30 (KST), till March 26, 2021.[4]
The 94th episode, aired on February 18, 2021 logged an audience rating of 22.5% nationwide: the highest rating recorded by the series during its run.[5]
A family drama revolving around a flower shop filled with beautiful flowers 365 days in a year. It tells the story of children who experienced parental divorce and remarriage and grew up fighting in a world of prejudice, fiercely overcoming difficulties in work and love.[6]
Cast and characters profile:[7]
Main
- Na Hye-mi as Kim Bo-ra, 28 years old, a Weather caster at DBS Press Bureau, with a good face and heart. Won-tae and Hae-shim's eldest daughter.[8]
- Choi Woong as Kang Dae-ro, a youth creator, who dreams and works and a passionate delivery man.[9]
- Jung Min-ah as Shin Ah-ri, 28 years old, a broadcasting writer who is scared at nothing in the world. With a brittle hair and gun-shining eyes. The second daughter of Junghan.
- Kim Jung-heon as Na Jun-su, 30 years old, a tough and competent start-up CEO. The representative of 'Day Break' market.[10]
Supporting
- Do Ji-won as Hae-sim, 52 years old, florist, president of 'Piera Florist', mother of Bo-ra[11]
- Kim Yu-seok as Sin Joong-han, 54 years old a 'Plus Market' Sales Manager, attentive and prudent, deep and caring[12]
- Jeong Han-yong as Maengsoo Lee, lived as a school teacher and then retired as a principal. He is Hae-shim's father.
- Moon Hee-kyung as Noh Geum-suk (54 years old), Jun-su's mother and Hae-shim's High School Alumni.
- Kim Seung-wook as Na Seung-jin (in his 60s), Jun-su's father, CEO of 'I Production'.
- Jo Mi-ryung as Lee Ji-ran, (50 years old), Director of DBS broadcasting station.
- Taehwa Seo as Kim Won-tae (55 years old), Managing Director of 'Plus Market'.
- Lee Kan-hee as Jeong Nan-young (52 years old) Forge's mother and Ah-ri's birth mother.
- Kim Ha-yeon as Jeong Byori (12 years old), Nan-young's daughter.
- Song Chan-ik as Park Ja-geun (27 years old/), Assistant director of 'Natural People Live'.
- Jang Sung-yoon as Lee Eun-bi, a Natural person lives', the youngest artist.
- Others
- Park Chul-min as Han Eok-shim, (in 70s), Natural person.
- Kim Dong-hui as Secretary Kim (in 30s) Junsu's secretary.
- Audience response
As per Nielsen Korea, the 101st episode logged a national average viewership of 22.4% with 3.6 million viewers watching the episode, thereby taking the series at 23rd place among 'Top 50 series per nationwide viewers in Korea'.[49]
More information Episodes, Episode number ...
| Episodes | Episode number |
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| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 |
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| Ep.01-20 | 2.879 | 2.552 | 2.451 | 2.706 | 2.517 | 2.642 | 2.639 | 2.588 | 2.775 | 2.534 | 2.762 | 2.597 | 2.712 | 2.899 | 2.612 | 2.807 | 2.648 | 2.466 | 2.803 | 2.588 |
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| Ep.21-40 | 2.871 | 2.549 | 2.701 | 2.760 | 2.579 | 2.782 | 2.539 | 2.761 | 2.943 | 2.579 | 2.936 | 2.619 | 2.877 | 2.933 | 2.757 | 3.075 | 2.896 | 2.903 | 3.296 | 2.927 |
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| Ep.41-60 | 3.200 | 2.792 | 3.010 | 2.963 | 2.822 | 3.176 | 3.017 | 2.998 | 3.388 | 3.180 | 3.329 | 3.148 | 2.980 | 3.152 | 3.110 | 3.318 | 3.260 | 3.392 | 3.467 | 3.392 |
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| Ep.61-80 | 3.471 | 3.322 | 3.413 | 3.526 | 3.592 | 3.552 | 3.470 | 3.430 | 3.596 | 3.251 | 3.519 | 3.266 | 3.455 | 3.511 | 3.408 | 3.584 | 3.398 | TBD | 3.500 | 3.541 |
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| Ep.81-100 | 3.443 | 3.296 | 3.254 | 3.469 | 3.361 | 3.496 | 3.309 | 3.418 | 2.803 | 2.746 | 3.543 | 3.552 | 3.470 | 3.582 | 3.408 | 3.491 | 3.275 | 3.457 | 3.534 | 3.254 |
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| Ep.101-120 | 3.599 | 3.323 | 3.314 | 3.490 | 3.418 | 3.496 | 3.389 | 3.501 | 3.510 | 3.465 | 3.319 | 3.273 | 3.446 | 3.483 | 3.393 | 3.494 | 3.537 | 3.354 | 3.390 | 3.281 |
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No Matter What : South Korea viewers per episode (millions)Source: Audience measurement performed nationwide by °
Nielsen Korea.
[50]
More information Ep., Original broadcast date ...
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Average TV viewership ratings
°(Analysis criteria: 13 regions nationwide, households, unit:%)
°°(Analysis criteria: metropolitan area, household, unit:%)
| Ep. |
Original broadcast date |
Average audience share
(Nielsen Korea)[51][52] |
| °Nationwide |
Rank |
°°Seoul |
| 1 |
October 12, 2020 |
18.6% | 1 |
16.8% |
| 2 |
October 13, 2020 |
15.6% | 1 |
14.4% |
| 3 |
October 14, 2020 |
16% | 1 |
14.6% |
| 4 |
October 15, 2020 |
17.7% | 1 |
16.6% |
| 5 |
October 16, 2020 |
16.2% | 1 |
15.4% |
| 6 |
October 19, 2020 |
17.1% | 1 |
15.4% |
| 7 |
October 20, 2020 |
16.0% | 1 |
15.1% |
| 8 |
October 21, 2020 |
16.9% | 1 |
15.7% |
| 9 |
October 22, 2020 |
18.4% | 1 |
16.8% |
| 10 |
October 23, 2020 |
16.3% | 1 |
15.0% |
| 11 |
October 26, 2020 |
17.8% | 1 |
17.1% |
| 12 |
October 27, 2020 |
16.1% | 1 |
15.1% |
| 13 |
October 28, 2020 |
17.0% | 1 |
15.5% |
| 14 |
October 29, 2020 |
18.8% | 1 |
17.2% |
| 15 |
October 30, 2020 |
16.8% | 1 |
15.0% |
| 16 |
November 2, 2020 |
17.7% | 1 |
16.2% |
| 17 |
November 3, 2020 |
16.8% | 1 |
15.3% |
| 18 |
November 4, 2020 |
16.4 | 1 |
15.2% |
|
| 19 |
November 5, 2020 |
17.3 | 1 |
16.5% |
| 20 |
November 6, 2020 |
16.7% | 1 |
15.2% |
| 21 |
November 9, 2020 |
17.7% | 1 |
16.0% |
| 22 |
November 10, 2020 |
15.8% | 1 |
14.2% |
| 23 |
November 11, 2020 |
16.7% | 1 |
15.1% |
| 24 |
November 12, 2020 |
17.2% | 1 |
15.9% |
| 25 |
November 13, 2020 |
15.8% | 1 |
14.5% |
| 26 |
November 16, 2020 |
17.7% | 1 |
15.9% |
| 27 |
November 17, 2020 |
16.5% | 1 |
15.3% |
| 28 |
November 18, 2020 |
17.3% | 1 |
16.0% |
| 29 |
November 19, 2020 |
17.8% | 1 |
16.1% |
| 30 |
November 20, 2020 |
15.9% | 1 |
14.7% |
| 31 |
November 23, 2020 |
18.9% | 1 |
17.0% |
| 32 |
November 24, 2020 |
17.1% | 1 |
15.1% |
| 33 |
November 25, 2020 |
18.5% | 1 |
17.1% |
| 34 |
November 26, 2020 |
18.9% | 1 |
17.8% |
| 35 |
November 27, 2020 |
17.2% | 1 |
16.3% |
| 36 |
November 30, 2020 |
19.3% | 1 |
17.6% |
| 37 |
December 1, 2020 |
18.2% | 2 |
16.7% |
| 38 |
December 2, 2020 |
18.6% | 1 |
17.1% |
| 39 |
December 3, 2020 |
20.1% | 1 |
19.0% |
| 40 |
December 4, 2020 |
18.0% | 1 |
16.4% |
| 41 |
December 7, 2020 |
19.5% | 2 |
17.8% |
| 42 |
December 8, 2020 |
18.2% | 2 |
16.3% |
| 43 |
December 9, 2020 |
19% | 1 |
17% |
| 44 |
December 10, 2020 |
19.1% | 1 |
17.6% |
| 45 |
December 11, 2020 |
18.1% | 1 |
16.3% |
| 46 |
December 14, 2020 |
19.7% | 2 |
18% |
| 47 |
December 15, 2020 |
19.1% | 3 |
17.4% |
| 48 |
December 16, 2020 |
18.7% | 1 |
16.7% |
| 49 |
December 17, 2020 |
21.2% | 1 |
19.5% |
| 50 |
December 18, 2020 |
19.7% | 1 |
17.9% |
| 51 |
December 21, 2020 |
21.0% | 2 |
19.4% |
| 52 |
December 22, 2020 |
19.4% | 2 |
17.4% |
| 53 |
December 23, 2020 |
19.6% | 1 |
17.9% |
| 54 |
December 24, 2020 |
19.8% | 1 |
18.6% |
| 55 |
December 25, 2020 |
18.7% | 1 |
16.7% |
| 56 |
December 28, 2020 |
20.9% | 2 |
18.8% |
| 57 |
December 29, 2020 |
20.3% | 3 |
18.6% |
| 58 |
December 30, 2020 |
21.2% | 1 |
19.7% |
| 59 |
December 31, 2020 |
20.8% | 1 |
19.4% |
| 60 |
January 1, 2021 |
20.1% | 1 |
18.1% |
| 61 |
January 4, 2021 |
20.9% | 2 |
18.7% |
| 62 |
January 5, 2021 |
20.4% | 3 |
18.2% |
| 63 |
January 6, 2021 |
20.8% | 1 |
18.4% |
| 64 |
January 7, 2021 |
21.6% | 1 |
19.3% |
| 65 |
January 8, 2021 |
22% | 1 |
19.9% |
| 66 |
January 11, 2021 |
21.3% | 1 |
19.1% |
| 67 |
January 12, 2021 |
21.0% | 1 |
19.1% |
| 68 |
January 13, 2021 |
20.8% | 1 |
18.8% |
| 69 |
January 14, 2021 |
21.8% | 1 |
20.3% |
| 70 |
January 15, 2021 |
20% | 1 |
18.6% |
| 71 |
January 18, 2021 |
21.8% | 1 |
19.9% |
| 72 |
January 19, 2021 |
21.0% | 1 |
18.9% |
| 73 |
January 20, 2021 |
21.3% | 1 |
18.8% |
| 74 |
January 21, 2021 |
21.8% | 1 |
19.9% |
| 75 |
January 22, 2021 |
20.7% | 1 |
18.6% |
| 76 |
January 25, 2021 |
22.0% | 1 |
20.7% |
| 77 |
January 26, 2021 |
21.4% | 1 |
19.8% |
| 78 |
January 27, 2021 |
21.1% | 1 |
|
| 79 |
January 28, 2021 |
21.8% | 1 |
20.1% |
| 80 |
January 29, 2021 |
20.8% | 1 |
18.8% |
| 81 |
February 1, 2021 |
21.3% | 1 |
19.3% |
| 82 |
February 2, 2021 |
20.4% | 2 |
18.5% |
| 83 |
February 3, 2021 |
20.8% | 1 |
19.4% |
| 84 |
February 4, 2021 |
21.3% | 1 |
19.5% |
| 85 |
February 5, 2021 |
20.6% | 1 |
18.6% |
| 86 |
February 8, 2021 |
21.8% | 1 |
20.3% |
| 87 |
February 9, 2021 |
20.7% | 1 |
18.6% |
| 88 |
February 10, 2021 |
21.4% | 1 |
19.3% |
| 89 |
February 11, 2021 |
16.9% | 1 |
15.7% |
| 90 |
February 12, 2021 |
16.3% | 1 |
14.7% |
| 91 |
February 15, 2021 |
22.2% | 1 |
20.3% |
| 92 |
February 16, 2021 |
22.1% | 1 |
19.9% |
| 93 |
February 17, 2021 |
22.2% | 1 |
19.9% |
| 94 |
February 18, 2021 |
22.5% | 1 |
20.6% |
| 95 |
February 19, 2021 |
20.9% | 1 |
19.9% |
| 96 |
February 22, 2021 |
21.5% | 1 |
19.3% |
| 97 |
February 23, 2021 |
21.2% | 1 |
19.1% |
| 98 |
February 24, 2021 |
21.7% | 1 |
19.7% |
| 99 |
February 25, 2021 |
21.6% | 1 |
20.0% |
| 100 |
February 26, 2021 |
20.8% | 2 |
19.2% |
| 101 |
March 1, 2021 |
22.4% | 1 |
20.7% |
| 102 |
March 2, 2021 |
20.9% | 1 |
19.2% |
| 103 |
March 3, 2021 |
21.5% | 1 |
19.8% |
| 104 |
March 4, 2021 |
21.9% | 1 |
20.2% |
| 105 |
March 5, 2021 |
21.5% | 2 |
20.3% |
| 106 |
March 8, 2021 |
22.3% | 1 |
20.1% |
| 107 |
March 9, 2021 |
20.9% | 1 |
19.3% |
| 108 |
March 10, 2021 |
21.7% | 1 |
20.5% |
| 109 |
March 11, 2021 |
22.1% | 1 |
19.9% |
| 110 |
March 12, 2021 |
21.4% | 2 |
19.8% |
| 111 |
March 15, 2021 |
21.3% | 1 |
19.2% |
| 112 |
March 16, 2021 |
20.7% | 1 |
18.6% |
| 113 |
March 17, 2021 |
21.5% | 1 |
19.5% |
| 114 |
March 18, 2021 |
22.1% | 1 |
20.3% |
| 115 |
March 19, 2021 |
21.0% | 2 |
19.5% |
| 116 |
March 22, 2021 |
22.2% | 1 |
20.0% |
| 117 |
March 23, 2021 |
22.1% | 1 |
20.0% |
| 118 |
March 24, 2021 |
22.1% | 1 |
20.2% |
| 119 |
March 25, 2021 |
22.4% | 1 |
20.1% |
| 120 |
March 26, 2021 |
21.4% | 3 |
19.6% |
| Average |
19.70% | |
17.85% |
- The blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
- The green numbers represent the normal ratings.
- N/A denotes that the rating is not known.
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