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Nielsen Norman Group
American research and UX design firm From Wikipedia, the free encyclopedia
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The Nielsen Norman Group (NN/g) is an American research and UX design firm providing training, consulting and research services.
 | This article contains wording that promotes the subject in a subjective manner without imparting real information. (December 2025) |
The company was founded in Fremont, California, United States in 1998 by Jakob Nielsen and Don Norman. In 2000, Bruce Tognazzini joined the Nielsen Norman Group as a principal.[1]
Jakob Nielsen retired from NN/g in March 2023.[2] Kara Pernice, who joined the company in 2000, was appointed President and CEO on April 1, 2023. Don Norman remains a member of the company's Board of Directors.[3]
The company's work includes eye-tracking research describing the F-shaped reading pattern[4] and an analysis of the interface of Microsoft Windows 8.[5][6] The group has also conducted analyses of user experience in AI interfaces, mobile devices such as the iPad,[7][8][9] and intranets.[10]
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