Multimedia, Inc.

Multimedia, Inc. was a media company that owned 12 daily newspapers, 49 weekly newspapers, two radio stations, five television stations, and a cable television system division. The company was headquartered in Greenville, South Carolina.

Multimedia, Inc.

Company type	Public
Industry	Media
Founded	January 1, 1968; 56 years ago (1968-01-01)
Defunct	December 4, 1995; 29 years ago (1995-12-04)
Fate	Acquired by Gannett Co. (television counterpart sold to Universal Studios in 1996; cable TV counterpart sold to Cox Communications in 2000) Assets now existing as part of Gannett and Tegna Inc.
Headquarters	Greenville, South Carolina
Key people	Craig A. Dubow; Chairman, President & CEO
Products	Newspapers, television, and Internet media
Number of employees	49,675

History

Multimedia's origins can be traced to December 1932, when the News-Piedmont Company of Greenville, which published the Greenville News and Greenville Piedmont newspapers, acquired radio station WFBC, only weeks after the station relocated to Greenville from Knoxville, Tennessee. In November 1953 the News-Piedmont Co. acquired majority ownership of the Asheville Citizen and Asheville Times and its wholly owned radio station, WWNC. WFBC-TV, the News and Piedmont's television station, signed on from Greenville at the end of 1953.

The News-Piedmont Co. would expand its broadcast holdings with the acquisitions of WBIR-AM-FM-TV in Knoxville in 1961, and of the Southeastern Broadcasting Company, which owned WMAZ-AM-FM-TV in Macon, Georgia, in 1963. Then, in September 1967 the three commonly owned companies announced that, pending approval by the Federal Communications Commission (FCC), they would merge by January 1, 1968, taking on the Multimedia, Inc. name.^[1] At the time Multimedia consisted of the Asheville and Greenville newspapers, three television stations and seven radio stations.^[2]

The company's biggest purchases came in 1976, when it purchased several properties from Cincinnati-based Avco, which was liquidating its media holdings. Multimedia first bought Avco's flagship television station, WLWT in Cincinnati, and later acquired Avco Program Sales, the syndication division which produced and nationally distributed The Phil Donahue Show and a regionally-distributed program produced at WLWT, The Bob Braun Show. This division would be renamed Multimedia Program Sales.^[3]

The company was involved in one of the more unusual media transactions in history. In 1983, it sold its flagship television station, WFBC-TV in Greenville (now WYFF) and WXII-TV in Winston-Salem, North Carolina, to Pulitzer, Inc. In return, Multimedia received Pulitzer's former flagship television station, KSDK in St. Louis. Multimedia used its new purchase as the testing ground for a new show hosted by Sally Jessy Raphael.

General Electric's NBC unit considered buying the company in 1995, but a deal never materialized.^[4] Instead, on July 24, 1995, the Gannett Company announced that it had entered into an agreement to acquire Multimedia for $1.7 billion, plus $539 million in long-term debt.^{[5][6][7][8][9]} The merger was approved by the FCC in November 1995 and was completed a month later, on December 4.^[10][11] In November 1996, Gannett sold Multimedia Entertainment to MCA subsidiary of Seagram.^[12][13][14] In January 2000 the cable television division, which included systems in Kansas, Oklahoma and North Carolina was sold to Cox Communications. The North Carolina systems were resold to Suddenlink Communications in 2006.

The Multimedia name lives on as a holding company and licensee within what is now Tegna Inc.'s corporate structure. Productions under Multimedia Entertainment continued on into NBCUniversal Syndication Studios, and are now controlled and distributed by NBCUniversal.

Former stations

Stations are listed in alphabetical order by state and city of license.

Television

Note: two boldface asterisks appearing following a station's call letters (**) indicate a station that was built and signed on by a predecessor company of Multimedia.

City of license / Market	Station	Channel	Years owned	Current status
Macon, GA	WMAZ-TV	13	1963–1995	CBS affiliate owned by Tegna Inc.
St. Louis, MO	KSDK	5	1983–1995	NBC affiliate owned by Tegna Inc.
Winston-Salem–Greensboro–High Point, NC	WXII-TV	12	1972–1983	NBC affiliate owned by Hearst Television
Cincinnati, OH	WLWT	5	1976–1995	NBC affiliate owned by Hearst Television
Cleveland, OH	WKYC-TV 1	3	1990–1995	NBC affiliate owned by Tegna Inc.
Greenville–Spartanburg, SC–Asheville, NC	WFBC-TV **	4	1954–1983	NBC affiliate WYFF, owned by Hearst Television
Knoxville, TN	WBIR-TV	10	1960–1995	NBC affiliate owned by Tegna Inc.
Nashville, TN	WZTV	17	1979–1988	Fox affiliate owned by Sinclair Broadcast Group

• ¹ Multimedia purchased only a simple majority (51 percent) stake in WKYC-TV from NBC in 1991. Gannett retained the same share until 1999, when it purchased the remaining portion (49 percent) from NBC.

Radio

AM Station	FM Station

City of license / Market	Station	Years owned	Current status
Little Rock, AR	KAAY 1090	1975–1985	Owned by Cumulus Media
	KEZQ-FM/KLPQ-FM 93.7	1976–1985	KKPT, owned by Signal Media
Macon, GA	WMAZ 940	1963–1995	WMAC, owned by Cumulus Media
	WMAZ-FM/WAYS 99.1	1963–1995	WDEN-FM, owned by Cumulus Media
Louisville, KY	WAKY 790	1975–1985	WKRD, owned by iHeartMedia
	WVEZ 106.9	1980–1985	Owned by SummitMedia
Shreveport, LA	KEEL 710	1975–1994	Owned by Townsquare Media
	KMBQ-FM/KITT-FM 93.7	1975–1994	KXKS-FM, owned by Townsquare Media
Asheville, NC	WWNC 570	1953–1987	Owned by iHeartMedia
Greenville, SC	WFBC 1330**	1932–1995	WYRD, owned by Audacy, Inc.
	WFBC-FM 93.7**	1947–1995	Owned by Audacy, Inc.
Spartanburg, SC	WORD 910	1989–1994	Owned by Audacy, Inc.
Knoxville, TN	WBIR 1240	1961–1980	WIFA, owned by Salem Media Group
	WBIR-FM 103.5	1961–1980	WIMZ-FM, owned by Midwest Communications
Wauwatosa–Milwaukee, WI	WEZW 103.7	1978–1994	WXSS, owned by Audacy, Inc.

References

1. "Stockholders Favor Merger Of Papers, TV". The Spartanburg Herald. Associated Press. September 16, 1967. p. 3. Retrieved October 27, 2024.
2. "FCC Asked Permission For Merger". The Spartanburg Herald. Associated Press. September 7, 1967. p. 2. Retrieved October 27, 2024.
3. "Fates and Fortunes: Programming" (PDF). Broadcasting. May 10, 1976. Retrieved October 25, 2022.
4. Carter, Bill (June 13, 1995). "THE MEDIA BUSINESS; NBC Group Is Set to Bid For the Assets of Multimedia". The New York Times. Retrieved July 2, 2021.
5. Fabrikant, Geraldine (July 25, 1995). "THE MEDIA BUSINESS; Expanding in TV, Gannett Agrees to Buy Multimedia". The New York Times. Retrieved July 2, 2021.
6. Farhi, Paul (July 25, 1995). "GANNETT CO. TO PURCHASE MEDIA FIRM". The Washington Post. Retrieved July 2, 2021.
7. Jones, Tim (July 25, 1995). "GANNETT WIDENS SCOPE, ACQUIRING MULTIMEDIA". Chicago Tribune. Retrieved July 2, 2021.
8. "Gannett, Multimedia announce merger agreement" (Press release). Gannett. December 4, 1995. Retrieved July 2, 2021 – via Tegna Inc.
9. "Gannett agrees to buy Multimedia Inc". Tampa Bay Times. July 25, 1995. Retrieved July 2, 2021.
10. "FCC Approves Buy Of Multimedia By Gannett". Variety. December 3, 1995. Retrieved July 2, 2021.
11. "Multimedia deal closes". United Press International. December 4, 1995. Retrieved July 2, 2021.
12. Fabrikant, Geraldine (November 26, 1996). "Unit of MCA is Acquiring Talk Shows". The New York Times. Retrieved July 2, 2021.
13. "MCA to Buy Syndicator of 'Sally', 'Jerry' Shows". Los Angeles Times. November 26, 1996. Retrieved July 2, 2021.
14. McClellan, Steve (December 2, 1996). "MCA buys Multimedia shows" (PDF). Broadcasting & Cable. Retrieved July 10, 2021.