Mukesh Harane

Mukesh Harane (c. 1985 – October 2009) was an Indian man who became the face of India's anti-tobacco campaign after his death from oral cancer at the age of 24. His story was widely publicized in a public service announcement (PSA) created by the Indian Ministry of Health and Family Welfare to raise awareness about the dangers of smokeless tobacco consumption.^[1][2][3]

Early Life and Tobacco Use

Mukesh Harane was a resident of Bhusawal, Maharashtra. From a young age, he developed an addiction to gutka, a form of chewing tobacco commonly used in India. Despite warnings from his family, particularly his mother, he continued his habit, unaware of its devastating health consequences.^[4]

Diagnosis and Death

Mukesh was diagnosed with oral cancer in his early twenties. As his condition worsened, he expressed deep regret over his tobacco addiction. Before his death in October 2009, he participated in a video recording in which he shared his story, hoping to prevent others from making the same mistake. He passed away shortly after the recording was completed.

Anti-Tobacco Campaign

Following his death, Mukesh's testimony was featured in an anti-tobacco PSA produced in collaboration with Tata Memorial Hospital and the Ministry of Health and Family Welfare. The campaign was aired widely on television and in cinemas across India. The advertisement showcased Mukesh's struggles with cancer, emphasizing the harmful effects of smokeless tobacco.

The PSA became one of the most recognized anti-tobacco campaigns in India, often played before movies in theaters. It gained significant attention due to its emotional appeal and real-life impact.

Legacy

Mukesh Harane's story remains a key part of India's tobacco awareness efforts. In 2014, Sunita Tomar, another cancer survivor, became the new face of a similar campaign, continuing the mission of educating the public about the dangers of tobacco use.^[5]

The PSA featuring Mukesh continues to be used in anti-tobacco awareness programs across India. His story serves as a stark reminder of the severe health consequences of tobacco consumption and has influenced government policies on tobacco regulation and awareness.