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Meovv (pronounced "Meow"; Korean: 미야오; RR: Miyao, stylized in all caps) is a South Korean girl group formed and managed by The Black Label. The group consists of five members: Sooin, Gawon, Anna, Narin, and Ella. They debuted on September 6, 2024, with the release of their digital single "Meow".
The group's name, Meovv, is an acronym for "My Eyes Open VVide".[1] Member Ella responded to expressing the team name's "W" with two 'V's, saying, "I wanted to give visual fun," and "I liked it better because it felt like it represented each of the members".[2]
Pre-debut activities and formation
Most members of Meovv held prior experience in entertainment, modeling, music, and dance, prior to their acceptance into The Black Label. American model Ella Gross entered the industry at age two and has been featured on several fashion campaigns such as Zara, H&M, and GAP.[3][4] Gawon was a former YG Entertainment trainee and a former model who starred in Adidas ads.[5][6] Japanese member Anna Tanaka started her career as a child model and was an exclusive model for Seventeen Japan from October 2019 to December 2021.[6]
In March 2024, the agency announced its plans to launch a new girl group in the first half of 2024.[7] In March, it was revealed that The Black Label applied for the trademark "Méovv" across multiple categories, suggesting its potential use for their new girl group.[5]
2024–present: Introduction and debut
On August 16, 2024, The Black Label launched official social media accounts and posted animated teasers for their first girl group.[8] These teasers also featured a large black cover being taken off a building, revealing five giant black cats sitting atop, hinting at the groups potential number of members.[8][9] On August 19, The Black Label released a special teaser on Twitter, announcing that the agency would release content on August 21.[10] That same day, The Black Label posted a video about Ella Gross on their official YouTube channel, making her the first member of Meovv to be revealed.[11] Gawon was revealed on August 23,[12] followed by Sooin,[13] Anna,[14] and Narin,[15] each after two days intervals. Thereafter, The Black Label announced that Meovv had signed a partnership contract with Capitol Records ahead of their debut.[16]
A video trailer and announcement posters featuring all five members were released on September 4, 2024, alongside the announcement of the release of the group's debut digital single, "Meow".[17] On September 6, the single was released alongside its music video.[18] The group's second single, "Toxic", will be released on November 18.[19]
Singles
Music videos
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