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Mention (company)
Social listening web application From Wikipedia, the free encyclopedia
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Mention is a social listening web application owned by DN Media Group and headquartered in Paris, France. Mention sells an all-in-one platform offering online monitoring, analytics, and social media management.
 | This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (April 2022) |
The tool monitors several online sources, including blogs, forums, news sites, videos, images, and social networks, including Facebook,[1] Twitter,[2] TikTok, Pinterest, YouTube, Instagram,[3][4][5][6][7] LinkedIn and Review Sites. Users can search the web and social networks[8] using keywords, URLs, or Boolean logic.
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History
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In November 2011, inside the Hexa (formerly EFounders)[9][10] start-up incubator in Paris, France, Arnaud Le Blanc wrote the first line of code for Mention. He worked alongside Edouard de la Joncquière to continue developing the tool until it was fully functioning. In 2012, Mention[11] collected 1 billion mentions across the web and social networks, and Le Blanc and Joncquière officially co-founded it in 2013.
Investment
In January 2013, the company was officially established with 50,000 users, and raising $800,000 in flash seed funding from Alven Global Capital and Point Nine Capital.[12]
Expansion
In October 2014, Matthieu Vaxelaire, a former partner at eFounders,[13] became the CEO of Mention.[14] Under his leadership, Mention was able to expand its services to offer more than a freemium solution. Vaxelaire introduced Mention’s enterprise services with full account management, suitable for Small-Medium Enterprises (SME) teams. Later in 2014, Wired magazine named Mention one of the hottest European startups of the year.[15] In 2016, Mention[16] expanded to the US market[17] and opened an office in New York City to cater to its growing North American customer base. Mention later introduced Publish, offering social media content creation and post scheduling.
Mynewsdesk Acquisition
In August 2018, Mention was acquired by Mynewsdesk,[18] owned by NHST Media Group, after reaching $5.4M Annual Recurring Revenue (ARR).[19]
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Features and services
Social listening and instant monitoring
Mention allows users to create alerts compiled of keywords to monitor[20] over 1 billion sources across the web, including press articles, review sites, forums, blogs, and social media.[21][22]
Social media management
Mention offers social media management with its Publish[23][24] and Respond features, allowing users to create,[25] schedule, and post directly to social profiles, or respond to and keep track of direct messages.
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References
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