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Me Naiset (Finnish: We the Women) is a women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country[1] and has been in circulation since 1952.
Me Naiset was established in 1952.[2][3][4] Its founder was Kaarlo Mantere, a Finnish publisher.[3] Later it was sold to Viikkosanomat Oy.[3] The owner of the magazine is Sanoma, and it is published by Sanoma Magazines on a weekly basis on Thursdays.[1][5] The company acquired the magazine in 1957.[6] In 1958 the magazine began to employ its own fashion models.[3] Me Naiset was the only weekly women's magazine in Finland until 1963 when another weekly entitled Anna was started.[7]
The headquarters of Me Naiset is in Helsinki.[8][9] Target audience of the magazine is women living in big cities and in Southern Finland.[5] Its sister magazine is Me Naiset SPORT.[10]
Me Naiset focuses on fashion, beauty and shopping.[5] However, until the end of the 1990s the weekly mostly published articles on social and political topics.[11] From the early 2000s it began to feature articles about motherhood.[12]
Replacing Riitta Pollari,[13] Marjo Vuorinen served as the editor-in-chief of Me Naiset between 2010 and 2012.[1] On 23 July 2012 Johanna Lahti became its editor-in-chief.[1]
During the early years Me Naiset sold 25,000 copies.[3] Its circulation rose to 36,000 copies in 1958.[3] The average circulation of the magazine was 70,000 copies in 1961.[3] It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973.[3] In the period between 1965 and 1975 the magazine was one of the most popular magazines in the country.[14] Its circulation was 133,000 copies in 1978.[3]
The weekly had a circulation of 124,485 copies in 2004.[3] Its circulation was 134,000 copies in 2007.[15][16] The circulation of the magazine was 147,354 copies in 2010[17] and 146,248 copies in 2011.[1][18] Its circulation was 138,594 copies in 2012[19] and 119,631 copies in 2013.[20] As of 2014 Me Naiset was the most popular women’s general magazine in Finland.[21]
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