Mass Appeal India

Mass Appeal India is an Indian record label. It is a subsidiary hip hop label of the parent American Mass Appeal Records.^[1] The label had partnered with The Orchard for music distribution.

Mass Appeal India
Parent company	Mass Appeal Records
Founded	2019
Distributor(s)	Universal Music India (previously), The Orchard (current)
Genre	Hip hop
Country of origin	India
Location	Mumbai

History

Mass Appeal India stated operating in August 2019 under partnership with the Universal Music India. The label first signed rapper Divine,^[2] and released his three albums Kohinoor, Punya Paap, and Gunehgar.^[3]

The label signed Raja Kumari in 2020. In 2022, the label terminated their partnership with the Universal Music India and formed a new music distribution agreement with The Orchard.^[4] In 2023, Mass Appeal India initiated signing Malayalam hip-hop artists through a program.^[5]

Artists

• ThirumaLi
• Divine
• Jass Manak^[6]
• Dabzee^[7]
• Baby Jean
• Vedan
• AP Dhillon
• KSHMR^[8]
• Heems^[9]
• The Ranjha^[10]
• Sez On The Beat
• Raf-Saperra

Discography

Albums

Year	Artist(s)	Title	Ref
	Raf Saperra	5 Deadly Venomz	[11]
2024	Nazz	BATHROOM SINGER	[12]
	DIVINE, Karan Aujla	STREET DREAMS	[13]
	Heems	LAFANDAR	[14]
2023	Tsumyoki	A Message From The Moon	[15]
	KSHMR	KARAM	[16]
	Dakait, Sez on the Beat	Dev Nagri Aur Main	[17]
	yungsta, Sez on the Beat	MEEN	[18]
2022	Ab 17, Sez on the Beat	TEZ FILAM	[19]
	DIVINE	Gunehgar	[20]
2020	Ikka	I	[21]
	DIVINE	Punya Paap	[22]
2019	DIVINE	Kohinoor	[23]

References

1. "Mass Appeal India Is Now A Reality". www.rsjonline.com. Retrieved 2024-05-31.
2. Gurbaxani, Amit (2019-09-13). "Hindi Rapper Divine On Why He Signed With Mass Appeal India: 'It's Nas, Bro'". Billboard. Retrieved 2024-06-03.
3. Aswad, Jem (2019-08-20). "Nas, Mass Appeal and Universal Music Launch Hip-Hop Label in India, Sign Divine". Variety. Retrieved 2024-05-31.
4. "Mass Appeal Records, co-owned by Nas, inks deal with The Orchard". Music Business Worldwide. 2021-05-26. Retrieved 2024-06-03.
5. Lal, Sam (2020-10-11). "Rise of the street beat: India spits rhymes in Hindi, Malayalam, Tamil, Odia". The New Indian Express. Retrieved 2024-05-31.
6. Hirwani, Peony (2024-01-12). "EXCLUSIVE: Jass Manak Partners With Mass Appeal India". Rolling Stone India. Retrieved 2024-05-31.
7. Service, Express News (2023-09-15). "INTERVIEW | 'Manavaalan Thug' was meant for my album: Indie artist Dabzee". The New Indian Express. Retrieved 2024-05-31.
8. "American DJ KSHMR Teams Up With Pop Icons King & Zaeden On New Track 'Aawara'; Deets Inside". News18. 2024-03-22. Retrieved 2024-05-31.
9. Houghton, Edwin (2024-03-12). "New York's desi rap star Heems's new album re-imagines the diasporic experience as a place to be whole". GQ India. Retrieved 2024-05-31.
10. Britto, David (2024-05-21). "How A Viral Cypher Catapulted The Ranjha to Release His Song 'Muqabala' Via Mass Appeal". Rolling Stone India. Retrieved 2024-05-31.
11. "The Folklore Of Raf Saperra's '5 Deadly Venomz'". trenchtrenchtrench.com. Retrieved 2024-06-03.
12. "GUMNAAM". Chartoo. Retrieved 2024-06-03.
13. Lange, Alexandra (2024-02-16). "Indian Rap Stars DIVINE and Karan Aujla Share Collaborative Album, 'Street Dreams'". Audible Treats. Retrieved 2024-06-03.
14. "Heems Returns with New Album 'Lafandar,' Brings Das Racist Mixtapes to Vinyl | Exclaim!". Heems Returns with New Album 'Lafandar,' Brings Das Racist Mixtapes to Vinyl | Exclaim!. Retrieved 2024-05-31.
15. Tripathi, Shirish (2023-06-28). "Tsumyoki Curates an Emotional and Heartfelt Album "A Message From The Moon" |". The Indian Music Diaries. Retrieved 2024-05-31.
16. Hirwani, Peony (2023-11-24). "KSHMR - Inspiring a Generation with Melodies and Meaning". Rolling Stone India. Retrieved 2024-05-31.
17. "Dakait Drops Huge Debut Album 'Dev Nagri Aur Main' F/ Raga, Yungsta, Team Evolution & More, Prod. By Sez On The Beat - Culture Haze". 2023-10-12. Retrieved 2024-05-31.
18. Plus, Music (2023-05-11). "Yungsta and Sez on the Beat to release their debut album MEEN". Musicplus. Retrieved 2024-05-31.
19. Tagat, Anurag (2024-05-27). "When Dua Lipa Met SRK: Outdustry Have Cracked Artist Campaigns". Rolling Stone India. Retrieved 2024-05-31.
20. "DIVINE's Third Album 'Gunehgar' Featuring Global Guest Collaborators Such As Russ, Jadakiss, Armani White And Hit-Boy Out Now via Mass Appeal India! – MusiCulture". 2022-11-10. Retrieved 2024-05-31.
21. Desk, The News (2020-10-16). "Mass Appeal India signs rapper IKKA; to launch 'Level Up' on October 26". MediaBrief. Retrieved 2024-05-31. {{cite web}}: |last= has generic name (help)
22. "How DIVINE's latest album Punya Paap took shape in post-lockdown India". Red Bull. 2021-01-04. Retrieved 2024-05-31.
23. Tagat, Anurag (2023-10-09). "DIVINE Celebrates Four Years Since the Release of 'Kohinoor' Album". Rolling Stone India. Retrieved 2024-05-31.